Measuring Your Impact

Now that we’ve taken a deep dive into the social media universe – from figuring out the type of content we want to produce to the best ways to distribute it – we are wrapping up our Digital Now series with Mercer. From here, we can use the data available to measure the impact of all our hard work developing our social media presence. Although having the ability to understand what’s happening in this universe can seem daunting given the hundreds of metrics available for each social platform, Mercer shows us why it’s not as tricky as it seems.