Leadership, Brand Strategy & Transformation - Minter Dialogue artwork

Doing Business and Trends in China, with Serial Entrepreneur, Thinkers50 Guru and Multi-time Author, Ashley Dudarenok (MDE541)

Leadership, Brand Strategy & Transformation - Minter Dialogue

English - October 22, 2023 00:00 - 1 hour - ★★★★★ - 36 ratings
Arts Business leadership brand strategy digital transformation digital strategy branding strategy new tech empathy minter dialogue minter dial Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Interview with Sir William Russell, prior two-term Lord Mayor of the City of London, Alderman, Board Member and Sportsman (MDE540)
Next Episode: The Remarkable Journey of Resourcefulness, Resilience and Purpose with Reputy.io founder and CEO, Lena Rantsevich (MDE542)

Minter Dialogue with Ashley Dudarenok 
Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China’’ by Thinkers50, Ashley is the founder of China-focused digital marketing agency Alarice and China digital consultancy ChoZan. She's also author of 10 books about digital China, including her latest, "Innovation Factory: China's Digital Playbook for Global Brands," co-written with Ron Wardle. In this conversation, we discuss the Chinese digital landscape, what are some of the salient trends, what can Western brands learn from Chinese corporations, the place for 'purpose' in China, the sense of trust that Chinese citizens have with the Chinese companies, leadership challenges and management styles... and much more.  
If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Minter Dialogue with Ashley Dudarenok 

Ashley Dudarenok is a Chinese serial entrepreneur, award-winning digital marketing professional and author. Recognised as a “guru on digital marketing and fast-evolving trends in China’’ by Thinkers50, Ashley is the founder of China-focused digital marketing agency Alarice and China digital consultancy ChoZan. She's also author of 10 books about digital China, including her latest, "Innovation Factory: China's Digital Playbook for Global Brands," co-written with Ron Wardle. In this conversation, we discuss the Chinese digital landscape, what are some of the salient trends, what can Western brands learn from Chinese corporations, the place for 'purpose' in China, the sense of trust that Chinese citizens have with the Chinese companies, leadership challenges and management styles... and much more.  

If you've got comments or questions you'd like to see answered, send your email or audio file to [email protected]; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

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