How To Optimize Videos in Your Marketing Strategy

About this episode
In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy.

So if you are interested in learning about utilizing videos in your business to persuade others, then this episode is for you.

Key takeaways

Why you might want to think about replacing PowerPoint and Zoom with alternatives that are more engaging and persuasive.Why companies from various industries should start making videos, and how to get more comfortable adding video production to your workflow.How to think through new tools and tactics to become a more effective virtual speaker.How marketers can become more effective by using videos as well as more interactive virtual events.

Connect with Patrick

Visit Patrick’s personal website and download a free sample of his book.Visit the Patchbay Media websiteFollow Patrick on TwitterConnect with Patrick on LinkedInSubscribe to Patrick’s newsletterPurchase Patrick’s new book Zoom Out: The Video-First Playbook

Resources mentioned

Find on episode webpage.

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