Digital Marketing Victories

Emotional Resilience and Personal Growth through Community

About This Episode In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder.  He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the population to safety. As the co-founder of the fintech platform Boast.Al, he leveraged the Community-Led Growth model to help bootstrap the compan...

Boost Confidence and Overcome Imposter Syndrome

About This Episode In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share their journey and empower each other.  She's been working in the digital space since 2015. As a non-native English speaker from a developing country...

Fostering Growth Through Mentorship

About This Episode In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor collaborating with WYK Digital, Women in Tech SEO, and Santander in their respective mentoring programs, Silvia is also a judge at the EU Search Awa...

Tips for Podcast Automation with Joe Casabona

About This Episode In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes.  Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, an...

The Power of Automation and Storytelling

About This Episode In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes.  Joe started his career almost 20 years ago as a freelance web developer before realizing his true passion: sharing his years of knowledge about website development, podcasting, an...

The Soft Skills Involved in SEO Product Management

About This Episode In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager. Adam is also the founder of The SEO Sprint newsletter. A weekly newsletter that helps SEO professionals become smarter at working effectively with development and product teams. In this episode you’ll learn how to...

Utilizing Jobs To Be Done Theory in Digital Marketing

About This Episode Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program.  Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administration from a top-tier university and has worked with businesses throughout the United States. His work has helped to scale companies from 7 to 8...

Can you be more persuasive as an SEO Product Manager?

About This Episode Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce,...

Ep.21: Anthropological Insights into SEO with Helene Jelenc

About This Episode We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation. This episode is for you if you’re curious about how an anthropological approach to outreach, content, and persona creation could enhance your SEO work.  "Put yourself in someone else's s...

Ep.20: Emotional Intelligence and Its Role in Digital Marketing Success with Jo Juliana Turnbull

About This Episode We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject. "The higher your emotional intelligence, the better your relationships, the more successful you will be with digital marketing strategies and SEO." - Jo Juliana Turnbull Jo is a freelancing marketing consultant in Barcelona, Spain, and the fou...

Ep.19: How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer - Dana Theus

About This Episode With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman. "I do a lot of work with women, especially women on the leadership track because the system was built for men, not women. Women need an extra way to t...

Ep 18: How To Be Persuasive In Managing A Digital Transformation Project - Tony Kopetchny

About This Episode In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients.  "The reason everyone's getting upset with you isn't about the technology, it's because you're changing the culture." Tony Kopetchny is the co-founder and CEO of ParsonsTKO, an engagement architecture consulting firm that serve...

Ep 17: How to Advance Your SEO Career - Morgan Petrov

About This Episode In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years.  If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to advance your career in the SEO industry, this episode is for you. In This Episode, You Will Learn How to advance from an SEO specialist to an SEO...

How Empathy Can Make You More Successful

About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:  WeatherFlow TEMPEST (a cutting-edge weather station that ...

Ep.16: Ecommerce Launch Marketing Best Practices - Will Russell

About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:  WeatherFlow TEMPEST (a cutting-edge weather station that...

Ep 16: Ecommerce Launch Marketing Best Practices - Will Russell

About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s marketing approach. And he’s had HUGE wins with that agency including launches such at:  WeatherFlow TEMPEST (a cutting-edge weather station that ...

Ep 15: Be More Persuasive By Using AI To Hack Behavior - Benjamin Bressington

About This Episode In this episode, we’re joined by Benjamin Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively. Ben is also an author of five books, including his latest, “People Ignorant: Unlocking Success, Confidence & Influence”.  "Most...

Ep 15: Be More Persuasive By Using AI To Hack Behavior - Ben Bressington

About This Episode In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more effectively. If you want to understand and learn how to influence and persuade others more effectively and faster by using AI and behavioral intel...

Ep 14: Evaluate Your SEO Skills As A Digital Marketer - Chris Green

About this episode In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan. Key takeaways The different SEO skills required based on the site or industry you work in.  How can you fill the gaps if you’re working on a site that needs skills ou...

Ep 13: How to optimize videos in your marketing strategy - Interview with Patrick Frank

About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strateg...

Ep 13: How To Optimize Videos in Your Marketing Strategy - Patrick Frank

About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-19 pandemic. During the interview, Patrick also gave away his most recommended tools and apps that you can use to optimize your marketing strategy...

Ep 12: How To Future-Proof Your Business - Terry Dry

About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing. Key takeaways How to future-proof an organization? How...

Ep 12: How to future-proof your business - Interview with Terry Dry

About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketing, and how to fully maximize customer data in the planning of product and marketing. Key takeaways How to future-proof an organization? How...

Ep 11: How To Make Websites Accessible by Americans With Disability - Lea Scudamore

About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards.  In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us through how to ramp yourself up in making a website accessible and selling through accessibility to your clients or internal stakeholders, and ...

Ep 11: How to make websites accessible by Americans with disability - Interview with Lea Scudamore

About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards.  She has this really powerful story to share about why she is so passionate about online accessibility, and why she firmly believes SEOs are the most well-positioned to lead the charge. She wants to make sure that websites are accessible to the 20% (one in five) of Americans with a disability. You s...

Ep 10: How to be an in-house catalyst for change - Interview with Christina Del Villar

Become an in-house change agent. Learn from Christina Del Villar around how to build influence across your organization in this episode of Digital Marketing Victories podcast. About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC.  In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how ...

Ep 10: How To Be An In-House Catalyst For Change - Christina Del Villar

About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC.  In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence across the organization, which is particularly important in the current climate, considering the economy and budget cuts.  With a successful 25 y...

Ep 9: The Soft Skills Necessary for SEO Success - an Interview with Tom Critchlow

Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways:  Tom unpacks: How to kickstart a project with an organization to create and build momentum Help the client’s marketers (who are often in the weeds) communicate with the C-suite How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client. Tom also provides insights into how he structures...

Ep 09: The Soft Skills Necessary for SEO Success - Tom Critchlow

Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways:  Tom unpacks: How to kickstart a project with an organization to create and build momentum Help the client’s marketers (who are often in the weeds) communicate with the C-suite How to generate momentum for your ideas and how to build relationships that will aid in work getting done at that client. Tom also provides insights into how he structures...

Ep 8: Persuade More Effectively by Becoming a Better Speaker- Interview with Brenden Kumarasamy

Episode 8: Persuade More Effectively by Becoming a Better Speaker- Interview with Brenden Kumarasamy

Ep 08: Persuade More Effectively by Becoming a Better Speaker - Brenden Kumarasamy

Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways:  Learn how you can work on your communication skills to become more successful at persuading others. Hear about how becoming a better communicator can elevate your personal brand. How, as an introvert, can you easily earn confidence in public speaking and storytelling? Get tips for switching up your communication style to be more eff...

Ep 8: Persuade More Effectively by Becoming a Better Speaker - Interview with Brenden Kumarasamy

Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways:  Learn how you can work on your communication skills to become more successful at persuading others. Hear about how becoming a better communicator can elevate your personal brand. How, as an introvert, can you easily earn confidence in public speaking and storytelling? Get tips for switching up your communication style to be more eff...

Ep 7: Using Data to Persuade, Train and Pivot your Marketing Team and Strategy - Interview With Janet Driscoll Miller

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo.  Key Takeaways:  How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful. How to evaluate new marketing team members that might have the DNA to be successful in digital marketing. Tips for integrating the marketing and sales efforts at your organization or client’s organization...

Ep 07: Using Data to Persuade, Train and Pivot your Marketing Team and Strategy - Janet Driscoll Miller

Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo.  Key Takeaways:  How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful. How to evaluate new marketing team members that might have the DNA to be successful in digital marketing. Tips for integrating the marketing and sales efforts at your organization or client’s organization...

Ep 06: Everything You Need To Know About Latinx Marketing - Javier Von Westphalen

Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element. Key Takeaways:  What is the most common mistake in global brands when targeting different cultures? We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term. How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience.  How to use WhatsApp as a channel with La...

Ep 6: Everything You Need To Know About Latinx Marketing - Interview With Javier Von Westphalen

Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element. Key Takeaways:  What is the most common mistake in global brands when targeting different cultures? We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term. How you determine the searcher’s intent (for an SEO project) when the searcher might *not* be your end target audience.  How to use WhatsApp as a channel with La...

Ep 5: How To Grow Your Business With Content Marketing – Interview With Lori Sullivan

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management.  "Our website is our most important asset. If we don’t understand the experience visitors are having, we won’t understand the pathways we should be providing for conversion" ~ Lori Sullivan Lori Sullivan is a professional superstar leading the marketing team of the ever-growing...

Ep 05: How To Grow Your Business With Content Marketing – Lori Sullivan

Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management.  Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in more than 80 countries around the world. During the past 5 years, Lori has dedicated her career to building a groundbreaking brand to turn globa...

Ep 04: An Insider’s Guide To Award-Winning SEO Leadership – John Morabito

About this episode In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.   He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements: A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stell...

Ep 4: An Insider’s Guide To Award-Winning SEO Leadership – Interview with John Morabito

I met John on a panel at the Voice Summit a few years back and was impressed by not only his SEO knowledge (he has picked up a few industry awards) but also the soft skills that he has picked up along the way. In this episode, he shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.   He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO i...

Ep 3: Music and SEO Changed How I Think About Marketing – Interview with Dan Shure

Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations. In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client ...

Ep 03: Music and SEO Changed How I Think About Marketing – Dan Shure

About This Episode In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant.  Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies like WGBH (Boston’s NPR), Harvard Business Review, PBS FRONTLINE and more achieve success with SEO. His popular, entirely self-produced SEO Podcast...

How Music and SEO Changed How We Think About Marketing

Have you ever found that an unexpected combination of skills impacts the way you see things? Today’s guest is one of the most popular SEO podcast hosts: Dan Shure and he has an interesting story to tell about how his music background has made him a more empathetic digital marketer and how he uses his right and left brain skills to sell through his digital marketing recommendations. In this interview, Dan talks about how he’s been able to spend the extra time building and maintaining client ...

Doing Social Media The Right Way

Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks.  "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe Federer Internet dork and author, Joe Federer bu...

Ep 2: Doing Social Media The Right Way – Interview with Joe Federer

Were you ever curious about how Reddit paid to advertise? How does organic reach work? You won’t get a better intro to how the algorithm works than listening to this interview with the previous head of brand, Joe Federer. Even more importantly, he pulls back the curtain around how different social networks.  "When you really want to build an online community, what you need to do is facilitate shared experiences and shared conversations" ~Joe Federer Internet dork and author, Joe Federer bu...

Ep 02: Doing Social Media The Right Way – Joe Federer

About This Episode In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer. Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of Social Networks, comes out this fall with McGraw-Hill. Key Takeaways How the different social networks “bubble up” content based on the context ...

Ep 01: How to Sell Through Your Strategy Internally – Kathleen Booth

About This Episode This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy Kathleen Booth is a veteran marketer, with over 15 years in the industry, who specializes in digital marketing. Currently, she serves as the VP of Marketing at Attila Security and podcast host, but before th...

Ep 1: How to Sell Through Your Strategy Internally – Interview with Kathleen Booth

Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly. This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy She especially speaks about how to create a SEO plan for a new brand: "I...

Leading marketing for a startup? How to sell through your strategy internally

Leading marketing for a start-up can be challenging and it takes a unique approach to sell through your ideas internally when everyone’s moving quickly. This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy She especially speaks about how to create a SEO plan for a new brand: "I...