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Social Media Strategy for B2B Brands – with Andy Lambert from ContentCal

Digital Marketing Radio

English - March 16, 2021 09:00 - 43 minutes - 60.7 MB - ★★★★★ - 26 ratings
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https://www.youtube.com/watch?v=na3XGYIVWn0

Is it possible to make your B2B brand popular on social media?

It seems a lot easier to be on social media as an individual or as a personal brand – or even a B2C brand, compared with a B2B brand. But is social media really that more difficult for B2B brands? And what precisely should B2B brands be doing on social media?

We’ll find the answer to those questions and more from today’s guest - a man who counts the NHS, Virgin and Specsavers among his clients. He’s one of the founding team and Director of Growth for ContentCal - a content marketing platform that’s used by over 40,000 businesses around the world. Welcome to DMR, Andy Lambert.

Andy shared @davegerhardt as a top B2B marketer, @veedstudio as his 'Secret Software', @copysmith_ai & @DescriptApp as his 'Next on the List' and @LouisSlices as his 'Magical Marketer'.

Enjoy!

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