"Connecting with Consumers: Strategies for Building Emotional Connections and Long-Term Loyalty" with Jill Leccia Monsalve

On this episode of Digital Marketing Master, Jill Leccia Monsalve shares her insights on the evolution of marketing from a creative-led function to a data-driven one. She emphasizes the importance of balancing art and science in marketing and staying connected to the consumer's deep understanding of human behavior. Jill also talks about her experience working with different target audiences in various organizations.