Digital Marketing Master
347 episodes - English - Latest episode: 21 days ago -The Digital Marketing Master podcast is a series of conversations with leaders throughout the digital marketing space, from the trenches and across a variety of industries.
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Episodes
"The Evolution of Influence" with Geoffrey Colon of Dell Technologies
April 03, 2024 16:02 - 32 minutes - 44.1 MBJoin host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challenges, and achieving success in the dynamic world of digital marketing.
"Marketing Mavericks: Crafting Omni-Channel Experiences" with Nancy Mcnee Newell of Adobe
March 27, 2024 16:00 - 25 minutes - 35.6 MBJoin host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences, enhancing engagement, and the vital role of technology in crafting immersive brand experiences. F...
"Data, Innovation, and Finding Your Work Style" with Angela Rueda of Meta
March 20, 2024 16:05 - 30 minutes - 42.2 MBJoin Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insightful episode of Digital Marketing Master Archive Edition.
"Driving Digital Transformation in Industrial Marketing" with Demi Lin of Axalta
February 21, 2024 17:00 - 33 minutes - 46.1 MBThis episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes. In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development at Axalta. Demi shares her journey from China to the United States and her extensive experience...
"Scoring Big: Touchdowns in Marketing" with Doug Vosik of the Houston Texans
February 14, 2024 17:00 - 34 minutes - 47.4 MBJoin host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing. Tune in to gain strategic perspectives and learn how the Houston Texans tackle marketing in the...
"Marketing Beyond the Surface: Avoiding Common Pitfalls" with Eva Braiman of edX Enterprise
January 31, 2024 17:05 - 28 minutes - 38.9 MBIn this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mistakes to avoid and key strategies for success. From the evolution of creative assets to the impor...
"When Legal Expertise Meets Marketing Innovation" featuring Craig Moore of Credit Acceptance
January 08, 2024 17:00 - 23 minutes - 32.3 MBJoin Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolving landscape of social media, digital marketing, and the critical role legal experts play in ensur...
"Designing Experiences: Finding the Intersection of Design, Sales, and Passion" featuring Janet Monkres of Senior Living Community
January 03, 2024 17:00 - 19 minutes - 27.1 MBJoin host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living communities, where she now applies her marketing expertise. Gain insights into the importance of conne...
"Unlocking the Power of Confidence: Strategies for Success" featuring Sheena Hakimian of Condé Nast
January 01, 2024 17:00 - 34 minutes - 47.2 MBJoin host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategies and learn how confidence plays a pivotal role in achieving professional and personal goals. F...
"Navigating Data-Driven Marketing and Cultural Nuances" featuring Priya Bajaj of Google
December 27, 2023 17:00 - 26 minutes - 36.3 MBJoin Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diverse markets. Whether you're a seasoned marketer or just starting, this episode provides a fresh pe...
"The Game-Changing Power of Integrating Sales and Marketing Strategies" featuring Dan Drucker of Canon
December 25, 2023 17:00 - 25 minutes - 35.4 MBJoin Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced during this integration. Dan shares insights on adapting marketing strategies during the pandemic,...
"Behind the Screens: Innovative Digital Marketing" featuring Jaclyn Wyatt of Samsung Electronics America
December 20, 2023 17:00 - 25 minutes - 35.1 MBJoin host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Jaclyn Wyatt, Head of Digital Marketing at Samsung Electronics America. Jaclyn shares her incredible journey, from training horses to leading digital marketing initiatives for one of the world's tech giants. Learn about the dynamic world of digital marketing, the challenges faced, and the importance of embracing change. Discover the art of storytelling and how Jaclyn navigates the ever-evolving ...
"Beyond the Pixels: Interpreting the Evolving Landscape of Digital Marketing" featuring Lindsey Levich of Bounteous
December 18, 2023 17:00 - 27 minutes - 38.4 MBJoin host Abby Martinez in a captivating conversation with Lindsey Levich, Senior Director for Sales at Bounteous, as they delve into Lindsey's extraordinary career journey in the digital marketing realm. From her beginnings at a nonprofit to her role as a senior director, Lindsey shares insights into the dynamic and ever-changing landscape of marketing and sales. Discover how Lindsey seamlessly transitioned from creative writing to analytics, emphasizing the importance of adapting to industr...
"Marketing Agility" featuring Kate Bitely of Agile Defense
December 13, 2023 17:00 - 24 minutes - 33.3 MBJoin host Abby Martinez in a captivating conversation with Kate Bitely, the Marketing Director at Agile Defense, on the latest episode of Digital Marketing Master. Discover Kate's unexpected journey into marketing, her pivotal career choices, and how she leads marketing efforts for a mid-size tech firm in the government consulting space. Gain valuable insights into the dynamic world of marketing, the power of storytelling, and the importance of embracing change. Tune in for an episode packe...
"Sharpening the Story of the Brand" featuring Grace Garcia of Fossil Group
December 11, 2023 17:00 - 25 minutes - 35.4 MBJoin Abby Martinez, host of Digital Marketing Master, in an insightful conversation with Grace Garcia, Head of Performance Marketing for Fossil Group. Explore Grace's unique journey from journalism to the dynamic world of digital marketing. Delve into the art of storytelling in marketing, uncovering the secrets to connecting with audiences. Gain valuable insights into performance marketing strategies, understanding customer behavior, and meeting the challenges of marketing across generations.
"Maneuvering the Digital Wave" featuring Ericka Kurtz of WEX
December 06, 2023 17:00 - 27 minutes - 38.4 MBJoin Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Ericka Kurtz, Vice President of Digital Marketing at WEX. Discover Ericka's fascinating journey from a computer programmer to a digital marketing leader. Learn more about the challenges and strategies of B2B marketing, the power of social listening in uncertain times, and the importance of diversity and inclusion in shaping impactful campaigns.
"Simplicity in Marketing Operations" featuring Rahul Ravulapati of A10 Networks, Inc
December 04, 2023 18:26 - 24 minutes - 33.2 MBJoin Abby Martinez, the host of Digital Marketing Master, in an insightful conversation with Rahul Ravulapati, Head of Marketing Operations at A10 Networks, Inc. Rahul shares his incredible journey over two decades in the marketing landscape, from wearing multiple hats to mastering marketing operations. Dive into the intricacies of target audience definition, data-driven decision-making, and the importance of simplicity in marketing strategies. Don't miss this episode full of wisdom and actio...
"Decoding the Future: Exploring the Analytics Landscape" featuring Akshita Gupta of Con Edison
November 29, 2023 16:11 - 29 minutes - 40.2 MBJoin host Abby Martinez as she sits down with the accomplished Akshita Gupta on the Digital Marketing Master podcast. Explore Akshita's unexpected journey from aspiring filmmaker to Head of Marketing Analytics at Con Edison. Dive into the evolving world of digital marketing, the impact of generative AI, and the challenges posed by the loss of third-party cookies. Discover the insights, strategies, and personal stories that have shaped Akshita's remarkable career.
"Brand Equity: The Chess Game of Marketing" featuring Sebastien Fauchet of Infor
November 27, 2023 23:45 - 26 minutes - 37 MBJoin host Abby Martinez in a captivating episode of Digital Marketing Master as she sits down with Sebastien Fauchet, Senior Director of Marketing at Infor. Explore Sebastien's journey through diverse marketing landscapes, from B2B organizations to startups, and gain insights into the challenges of marketing complex products. Discover the art of building brand equity, influencer marketing revelations, and the ever-evolving strategies to cut through the noise in today's dynamic digital landscape.
"Building Success from Scratch" featuring Molly McClure of intelliflo
November 22, 2023 17:00 - 32 minutes - 44.3 MBJoin host Abby Martinez in a dynamic conversation with Molly McClure, Head of US Marketing at intelliflo, as they delve into the world of digital marketing. Discover Molly's 20-year journey in the field, from her beginnings at a boutique consulting firm to her current role at the forefront of financial advice technology. Explore the challenges and triumphs of building a marketing strategy from the ground up and gain insights into the power of data-driven decision-making. Don't miss this episo...
"The Art of Being Interested" featuring Jesse Keyser of Multiunit Franchisee
November 20, 2023 19:29 - 21 minutes - 30.2 MBDive into the dynamic world of digital marketing with host Abby Martinez and special guest Jesse Keyser on the Digital Marketing Master podcast. Join Jesse as he shares insights from his journey, navigating sales and marketing in various industries, from Sports Clips franchises to medical spas. Discover the key principles behind successful marketing strategies, the importance of understanding your audience, and the impact of location on marketing effectiveness. Don't miss this episode packed ...
"Data, Storytelling, and Resilience" featuring Dani Powell of Power Digital Marketing
November 15, 2023 18:03 - 28 minutes - 39.6 MBJoin Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fa...
"Decoding Marketing Dynamics" featuring Patrick Moran of Reforge
November 13, 2023 19:05 - 29 minutes - 40.7 MBJoin host Abby Martinez as she delves into the depth of marketing evolution with Patrick Moran Head of Growth Marketing for Robinhood on the Digital Marketing Master podcast. Moran, a seasoned professional with over a decade in the field, unravels his comprehensive journey across pivotal moments in acquisition, growth, and leadership within companies like eBay, Netflix, and Spotify. Discover invaluable insights, lessons, and growth strategies crucial for the ever-evolving marketing landscape.
"Unveiling the Drive: Marketing in the Automotive Space" featuring Lewis Scott of Byrider
November 08, 2023 17:57 - 24 minutes - 34.2 MBJoin Abby Martinez in this episode of the Digital Marketing Master podcast, where she has an in-depth conversation with Lewis Scott, the Director of Marketing for Byrider. Dive into the unique challenges, strategies, and the changing landscape of marketing, especially within the automotive domain. Lewis shares insights on reaching a specific audience, building trust, the evolution of marketing since COVID, and the merging of sales and digital marketing strategies.
"Navigating the Digital Marketing Jungle Gym" featuring Lina Tonk of Isolved
November 07, 2023 17:01 - 35 minutes - 48.3 MBIn this episode of Digital Marketing Master, host Abby Martinez engages in a captivating conversation with the CMO of Isolved, Lina Tonk. Lina shares her remarkable journey from South America to a career in marketing, emphasizing the evolution from traditional to digital marketing. She highlights the critical role of customer and partner experiences, shedding light on how they became the heart of her marketing strategy, especially during the post-pandemic era. The episode delves into the powe...
"The Revenue Revolution" featuring Lorena Morales of JLL
October 31, 2023 16:56 - 26 minutes - 37 MBJoin Abby Martinez in an enlightening conversation with Lorena Morales on the Digital Marketing Master podcast. Lorena, Director of Global Digital Marketing Revenue Operations for JLL, shares her journey from a diverse marketing background to becoming a pivotal figure in modern business strategies. Gain insights into revenue operations, the evolving marketing landscape, and how a holistic approach reshapes the fundamental perspective of marketing. Discover the secrets to creating effective en...
"Navigating the Blend of Work and Life on LinkedIn" featuring Emma Heiden of LinkedIn
October 24, 2023 16:34 - 25 minutes - 34.6 MBJoin host Abby Martinez in a thought-provoking episode of Digital Marketing Master as she welcomes Emma Heiden, Enterprise Marketing Manager for LinkedIn. Emma shares her non-traditional path from competitive dance to digital marketing, offering valuable insights into the intersection of technology and human connection. They explore the challenges and opportunities in the ever-evolving marketing landscape and discuss the importance of personalization and authenticity. Tune in to discover how ...
"Embracing Change and Leading with Humility in Marketing" featuring Melissa Minihan of Veritiv Corporation
October 04, 2023 18:47 - 36 minutes - 50.8 MBJoin host Abby Martinez in an engaging conversation with Melissa Minihan, VP of Digital Commerce and Marketing at Veritiv Corporation. Discover how Melissa's journey from engineering to marketing unfolded and how her love for technology and curiosity about consumer behavior have shaped her career. In this episode of Digital Marketing Master, Melissa shares her wisdom on leadership, networking, and embracing your unique strengths. You'll gain insights into the evolving landscape of marketing, ...
"Unleashing the Power of Language User Interface and AI in Marketing" featuring David Richards of Moveworks
October 03, 2023 16:30 - 27 minutes - 37.9 MBIn this episode of the Digital Marketing Master podcast, host Abby Martinez sits down with David Richards, a seasoned marketing professional with a unique journey from consulting to product marketing in the world of AI and data science. Join them as they explore David's career path, the impact of AI on marketing, and the challenges marketers face in this ever-evolving landscape. Discover valuable insights and strategies for success in the digital marketing realm.
"Navigating the Enrollment Cliff: Marketing Higher Education in the Digital Age" featuring Kristin Nichols of Bryant University
October 02, 2023 15:45 - 30 minutes - 42.4 MBJoin Abby Martinez in a fascinating conversation with Kristin Nichols on the Digital Marketing Master podcast. Kristin shares her journey from graduating with a bachelor's in communications to becoming a key player in higher education marketing. Discover how she navigated the changing landscape of enrollment marketing, the challenges posed by the enrollment cliff, and the role of AI in education marketing. Gain insights into the importance of authenticity and customized communication in conne...
"Connecting Fans and Artists: A Deep Dive into Music Marketing" featuring Jesse Ervin of Warner Records
September 25, 2023 14:30 - 30 minutes - 41.7 MBJoin host Abby Martinez in this episode of Digital Marketing Master as she sits down with Jesse Ervin, Vice President of Digital Marketing at Warner Records. Jesse shares his incredible journey in the music industry, from working in record stores to collaborating with legendary artists like Red Hot Chili Peppers and Dolly Parton. Discover how digital marketing has revolutionized the music industry and hear about the unforgettable moments that keep Jesse passionate about his work.
"From Castrol to Teradata: Mastering Customer-Centric Digital Marketing" featuring Aditi Uppal of Teradata
September 13, 2023 19:48 - 31 minutes - 42.8 MBJoin host Abby Martinez as she sits down with Aditi Uppal, a seasoned marketer with a diverse career spanning from British Petroleum to her current role as Senior Director of Digital Marketing at Teradata. In this episode of Digital Marketing Master, Aditi shares her journey, emphasizing the importance of customer-centric marketing and the integration of technology and data in today's marketing landscape. Discover valuable insights into building connections with target audiences and the chall...
"Navigating the Consumer Waters" featuring Iqbal Brainch of Culligan North America
September 12, 2023 19:13 - 30 minutes - 42.5 MBJoin host Abby Martinez on this episode of Digital Marketing Master as she chats with Iqbal Brainch, a seasoned marketer with 27 years of experience. Iqbal shares his remarkable journey from brand marketing at Procter & Gamble to his current role as the VP of Marketing and Digital at Culligan North America, where he leads digital transformation efforts in the water industry. Discover how digital marketing is helping Culligan educate consumers about the importance of water quality, from hydrat...
"Navigating the Streaming Ad Revolution" featuring Jonathan Kriner of Roku
September 06, 2023 17:41 - 20 minutes - 28 MBIn this episode of Digital Marketing Master, host Abby Martinez sits down with Jonathan Kriner, the Senior Manager of the ad growth marketing team at Roku. Discover how Roku, a leader in TV streaming with over 70 million active accounts, has expanded its advertising business in the streaming landscape. Jonathan shares his journey from starting a music startup to his current role, emphasizing the importance of data-driven marketing, advocacy, and integrated strategies. Learn how to stay ahead ...
"Bridging the Gap: Communicating Complex Tech Solutions to Customers" featuring Robert Shore of Infinera
September 06, 2023 17:33 - 33 minutes - 45.4 MBIn this episode of Digital Marketing Master, host Abby Martinez sits down with the Senior Vice President of Marketing at Infinera, Robert Shore, to discuss the art of marketing in the telecommunications industry. Robert, with over 25 years of experience, shares insights into his transition from engineering to marketing, highlighting the importance of effectively communicating complex technology solutions to customers. Discover the challenges and rewards of marketing in the tech sector and gai...
"Unveiling the Power of Programmatic vs. Old School Marketing" featuring Bianca Garcia of FINN Partners
September 05, 2023 20:32 - 23 minutes - 31.8 MBIn this episode of Digital Marketing Master join our host Abby Martinez as she dives into the dynamic world of digital marketing with the Global Head of Digital Media for FINN Partners, Bianca Garcia. Together, they explore the nuances between programmatic and traditional advertising methods, revealing how understanding your audience can revolutionize your marketing strategy. Discover the secrets of reaching your target audience in unexpected digital spaces and learn when to leverage custom s...
"Personalizing the Digital Bento Box" featuring Sal Cilella of CME Group
September 02, 2023 18:07 - 17 minutes - 23.8 MBIn this episode of Digital Marketing Master, host Sarah dives into the world of financial marketing with guest Sal Cilella, the mastermind behind the global digital marketing strategy at the CME Group. As the world's largest derivatives exchange, CME Group brings together buyers and sellers for commodities and financial products. Join us as Sal shares insights into targeting a diverse audience, from institutional investors to individual traders, and the challenges of conveying complex financi...
"Mastering Full-Funnel Marketing: Strategies for Long-Term Success" featuring Manu Aggarwal of OnTrac
August 31, 2023 22:26 - 27 minutes - 38.2 MBJoin host Abby in this insightful episode as she engages in a thought-provoking conversation with Manu Aggarwal, VP of Marketing at OnTrac. Discover the art and science behind building a full-funnel marketing strategy that not only drives revenue but also fosters deep connections with your audience. Manu shares key insights, real-world examples, and practical tips to help marketers align their efforts, amplify brand impact, and unlock growth in today's dynamic landscape.
"Balancing Innovation and Realities in Digital Marketing" featuring Jessie Dearien of RS Americas
August 30, 2023 00:00 - 27 minutes - 38.3 MBIn this episode of Digital Marketing Master, host Abby sits down with Jessie Dearien, Vice President of Marketing and Digital Experience at RS Americas. With a diverse career spanning from agency work to B2B industries, Jessie shares her unique journey into the world of digital marketing. Tune in to discover how she transitioned from an agency role, working with brands like Hilton and Tory Burch, to her current leadership position at RS Americas, a global omni-channel provider. Learn about th...
"Empowering Healthcare Change through Data and Collaboration" featuring Brian Urban of FinThrive
August 25, 2023 02:38 - 27 minutes - 38 MBIn this episode of Digital Marketing Master, host Abby dives deep into the world of healthcare marketing with guest Brian Urban. Brian, Head of Segment Marketing at FinThrive, shares his unique journey into marketing and how it led him to the complex intersection of data and healthcare. From discussing the challenges of marketing in the healthcare sector to highlighting the importance of collaboration and innovation, Brian provides valuable insights into how marketers can make a positive impa...
"Navigating a Nonlinear Marketing Career" featuring Beth Howell of EBSCO Information Services
August 25, 2023 02:37 - 24 minutes - 34.2 MBJoin us on this episode of Digital Marketing Master as we delve into the captivating journey of Beth Howell, a seasoned marketer whose career has been anything but linear. From her early days in advertising to her role in a database publishing giant, Beth shares her experiences and insights with host Abby. Discover how she has navigated themes of trust, pivoting, continuous learning, and customer care throughout her career. In this engaging conversation, Beth offers valuable perspectives on t...
"Unveiling the Art of Understanding Audiences" featuring Deborah Cynn of TRANZACT
August 16, 2023 18:42 - 34 minutes - 47 MBJoin us in the latest episode of Digital Marketing Master as Abby sits down with the accomplished data analytics and marketing professional Deborah Cynn. Deborah's journey, which includes an MBA from Duke University and experience at Deloitte, offers unique insights into the world of B2B insurance marketing, specifically within the Medicare sector. Discover the pivotal lesson of understanding your audience's emotions before crafting marketing strategies. Deborah emphasizes the significance of...
"From Scratch to Success: Building a Brand" featuring Joya Scarlata of InterraIT
August 16, 2023 18:41 - 26 minutes - 36.9 MBJoin us in the latest episode of Digital Marketing Master as Abby sits down with Joya Scarlata, a trailblazer in the world of IT marketing. With a decade at Interra IT and a passion for marketing, Joya shares her journey of building a marketing team from the ground up and leveraging innovation to stand out in the competitive IT landscape. Discover how Joya encourages a culture of continuous learning and innovation within her team. Hear about the power of brainstorming and tailor-made solution...
"Decoding B2B Marketing Challenges" featuring Andrew Baird of TierPoint
August 16, 2023 18:39 - 29 minutes - 40.6 MBIn this captivating conversation, your host Abby sits down with Andrew Baird, the VP of Marketing at TierPoint, a leading data center and managed services company. Join us as we explore the world of B2B marketing and delve into the insights and strategies that Andrew has gained over the years. From understanding the intricate customer journey to creating a cohesive brand story, Andrew shares valuable perspectives on driving brand awareness and engaging enterprise buyers. Discover the challeng...
"Navigating the Ever-Changing Landscape of B2B SaaS Marketing" featuring Genelle Kunst of Bloomreach
August 15, 2023 16:44 - 24 minutes - 33.7 MBJoin host Abby as she sits down with Genelle Kunst, VP of Global Marketing at Bloomreach, in this episode of Digital Marketing Master. Genelle shares her unique career path from business development to B2B SaaS marketing, highlighting the exciting opportunities and challenges the industry offers. They discuss the importance of being data-driven, staying ahead of market changes, and the ever-evolving role of AI in marketing. Tune in for valuable insights and tips for marketers looking to make ...
"Marketing Investments: Building Trust and Impacting Lives" featuring David Partain of Northern Trust Asset Management
August 12, 2023 02:37 - 28 minutes - 39.5 MBJoin host Abby as she delves into the dynamic world of digital marketing for financial investments in this insightful episode of Digital Marketing Master. Her guest, David Partain, an expert in the field, shares his journey and experiences in marketing for Northern Trust Asset Management. Discover how David and his team engage with external advisors, build trust with potential investors, and educate their target audience about complex financial concepts. From creating compelling content to ma...
"Building Meaningful Connections with B2B Audiences" featuring Rachael Donnelly of Experian Marketing Services
August 12, 2023 02:36 - 21 minutes - 31.6 MBOn this episode of Digital Marketing Master, Rachael Donnelly, CMO of Experian Marketing Services, emphasizes the importance of building relationships with clients and understanding their business challenges. Join Abby and Rachael as they discuss the game changers in the field today and the need to take a step back from the day-to-day of our own business to consider how it impacts our clients. Rachael also speaks about the challenges of managing a business that has gone through significant tr...
"From Music to Marketing: A Journey in the Restaurant Industry" featuring Justin Bartek of Dog Haus
August 12, 2023 02:34 - 28 minutes - 38.6 MBJoin host Abby as she sits down with Justin Bartek, an experienced marketer in the restaurant industry. Justin's journey began with a passion for music, but he found his way into marketing at a publishing company and later ventured into the restaurant world. Throughout the years, he embraced digital marketing and hyperlocal targeting, making him a master at connecting brands with their audience. Discover how Justin's unique background shaped his approach to marketing and how he navigated vari...
"Building Brands in the Digital Era" featuring Mari Carrasquillo of Costa Farms
August 12, 2023 02:33 - 31 minutes - 42.6 MBJoin host Abby as she sits down with Mari Carrasquillo, a digital marketing expert with over 25 years of experience in the field. In this episode of Digital Marketing Master, Mari takes us through her career journey, from her early days in sales to becoming a trailblazer in the digital marketing space. With diverse experiences in pharmaceuticals, advertising agencies, and leading consumer brands, Mari shares valuable insights and strategies for modern-day marketers. Learn how she transformed ...
"Empathy and Collaboration in Marketing" featuring Harsh Singh of VMware
August 12, 2023 02:31 - 24 minutes - 34.2 MBJoin host Abby as she engages in a thought-provoking conversation with marketing expert Harsh Singh in this episode of Digital Marketing Master. Harsh, Global Lead of Cloud Product Marketing at VMware, shares valuable insights from his extensive career in marketing, product management, and product marketing. Discover the power of customer-centric marketing and the importance of empathy and collaboration within marketing teams. Harsh's "aha moment" in perspective taking and leadership offers i...