#61 - Marketing 101: Don't Cast a Wide Net, You'll Catch Nobody! Free Workbook!
Digital Marketing Made Simple with Jennie Lyon
English - August 10, 2021 10:19 - 16 minutes - 15.3 MBMarketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
I have a theory that only a few digital marketers out there actually know anything about fishing.
When you read something online about marketing, people often bring up fishing. There is a parallel between catching a big fish and landing a new customer. It's an easy metaphor. That is why a lot of the advice you hear about how to fish for new clients is kind of terrible. They might know marketing, but they don't know the first thing about fishing!
This latest episode is pretty fishy, but in a fun, pun way! I'm also going to get back to the basics of digital marketing to help you build an actionable, affordable digital marketing plan that can yield results. From identifying your ideal customer avatar to suggested marketing tools, you can start to form a marketing strategy that is going to convert new clients quickly!
Check it all out in detail on my blog!
Links For This Episode:
WORKBOOK: Identify Your Core Lead Magnet!
TEMPLATE: Discover Your ICA (Ideal Customer Avatar!)
Get in touch with Jennie: