#129 - First Party Data - The Future of Marketing
Digital Marketing Made Simple with Jennie Lyon
English - December 27, 2022 18:09 - 15 minutes - 13.8 MBMarketing Business Entrepreneurship virtual assistant digital marketing marketing online marketing small business entrepreneurs Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
The sooner you start thinking about collecting first-party data, the better. The reason is simple: You need to grow your customer base to make money from them later on down the line. In today’s episode of Digital Marketing Made Simple, First Party Data - The Future of Marketing, Jennie talks about:
🔹 First-Party Data is the Future of Marketing
🔹 Digital Advertising Ecosystem is Broken
🔹 Advertisers are in Charge but Have No Control
🔹 Consumers Control Their Own Data
🔹 First-Party Data Will Reignite Digital Advertising
Links For This Episode:
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