Digital Marketing Fastlane
165 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 295 ratingsThis podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, email marketing, conversion optimization, and mindset.
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Episodes
Marketing Advice to Local Businesses | ft. Eric Philippou
May 21, 2021 18:00 - 23 minutes - 21.2 MB👉 Local business owners, this video is for you! Marketing has such an impact on how people make decisions, to the point that innovative, well-thought marketing separates successful businesses from others, regardless of the quality of the product or service. My guest today is Eric Philippou. In this new episode, we will be sharing some advice, ideas, and methods on how local businesses should build their creatives, differentiate and leverage organic content strategy. Join us to learn more ...
How To Set Audiences That Convert on Facebook | ft. Kevin Joseph
May 19, 2021 18:00 - 21 minutes - 19.9 MB🤔 How well do you know your audience? 🎯 Listen to learn how to convert your ideal audience. Knowing who you are targeting, their needs, and pain points are primordial to drive successful campaigns. The more specificities you know about your audience, the better you can target them. Today’s guest is Kevin Joseph, a former paid advertising marketer that created his all-inclusive consulting agency to help entrepreneurs scale their brands. He developed frameworks to find your ideal audience o...
How to Grow Your Revenue with Email Marketing Ft. Jessica Totillo Coster
April 30, 2021 18:00 - 19 minutes - 17.8 MBEmail marketing remains one of the most powerful and trusted tools to attract and retain customers. Our guest today is Jessica Totillo Coster, an eCommerce and Email Marketing Strategist. She founded the eCommerce Badassery amid Mailchimp and Shopify breakup. She quickly became a Klaviyo expert and is sharing her experience with us today. Her first advice? “Approach it as a two-way conversation.” In this new episode, you will learn how to create meaningful relationships with your customers...
Creating Video Ads that Convert | ft. Lauren Schwartz
April 23, 2021 18:00 - 19 minutes - 17.6 MBNew social media platforms and UGC have changed the way people interact with ads. In today’s episode, we will be diving into different techniques to build profitable creative strategies on social media with the Creative Advertising Expert, Lauren Schwartz. Sometimes a simple Instagram story can perform as well as expensive overproduced videos. Join us to learn more about the benefits of native content, along with insightful tips on how to hook, test, and find inspiration online to convert...
Best Facebook Ad Format in 2021| Video Ads or Image Ads?
April 16, 2021 16:51 - 2 minutes - 2.43 MBKnowing what ad format performs better for your brand's audience will determine the performance of your ad. This video will help you understand what ad formats you should be using to have more conversions in your Facebook ads. Learn how to grow your e-commerce business fast by understanding what ad creatives to use on each phase of your marketing funnel. Get out of the learning phase and sell your product or service more quickly. If you want to scale in the digital business world, you ne...
eCommerce Email Marketing Tactics - Best Tips for 2021! | ft. Daniel Budai
April 09, 2021 22:00 - 23 minutes - 21.5 MBCreating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. It allows you to stay top of mind, build trust AND authority with minimal effort and cost. The CEO & Founder of Budai Media, Daniel Budai, specifically focuses on e-commerce retention and CRO solutions, adding 20-50% to its monthly revenue. Join me and Daniel Budai, give strategies in the most profitable ways to build a lasting re...
The Best Way to Do Instagram Marketing in 2021| ft. Prithvi Madhukar
April 07, 2021 20:00 - 26 minutes - 24.2 MBInstagram is one of the most important social platforms online for promoting your brand. Any marketer not using it is missing out on easy opportunities. Whether you manage a big corporation or a small business social media, incorporating Instagram into your marketing strategy is a must! Join me and online marketing strategist, entrepreneur, and social media expert, Prithvi Madhukar, teach small business owners and entrepreneurs how to get started on Instagram for their business and grow o...
BEST Facebook Ad Testing Strategy Today | Get Consistent Results!
April 02, 2021 18:00 - 14 minutes - 13.3 MBOne problem I see with brands is that they either test too much or don't have a structured approach to their Facebook ad tests. Two types of creative testing you can apply to your ads are 1. Iterations and 2. New concepts. Your audience's responses are key to knowing how well your ads do, so why not use your most successful ads repeatedly to see the same winning results? Join me and co-host Eric Philippou, show you how to create high-converting Facebook ad creatives and sell your product ...
Best Social Media Marketing Strategies for Online Businesses | ft. Melissa Berrios
March 31, 2021 18:00 - 26 minutes - 24.3 MBSocial media marketing is a great opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. But where do you even start? And which strategy will work best for you? Melissa Berrios shares with you social media strategies that will boost your engagement and reach with the best social media content - especially if you’re tired of posting content on the social web that gets no engagement, traction, likes, and shares. Join me and Meli...
Landing Pages Tips | Increase Conversion Rate Optimization
March 26, 2021 18:00 - 29 minutes - 27.3 MBFirst impressions matter. They can make or break an opportunity. Your landing page is your first impression of your potential customer's encounter with your brand. Well-crafted landing pages that provide value for the customer and offer tangible next steps (like call-to-action buttons, direct response content, reviews on products, and much more) that improve click-through rates and jumpstarts the customer journey. Join me and co-host Eric Philippou, deep dive into what makes or breaks the...
How To Use Humor in Facebook Ads | Facebook Ad Creatives | Mar. 24th
March 24, 2021 18:00 - 3 minutes - 3.19 MBHumor in ads has proven to make an emotional connection with consumers, boosting revenue and brand awareness. It can quickly grab the audiences' attention, associate the positive emotions connected from the ad with the brand, and make a lasting impression. Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert. Watch the video episode on YouTube: https://youtu.be/...
How To Create Desire and Demand for Your Product
March 19, 2021 18:00 - 24 minutes - 22.6 MBThe foundation for all sales is the desire and a need to meet a customer's interest. This seems too simple, doesn't it? Desire, demand, and need are key factors for selling your e-commerce product faster and getting customers to buy from you. In this new video, you'll understand why marketers and entrepreneurs have a hard time incorporating these factors into their online products to increase conversions. Watch the video episode on YouTube: https://youtu.be/8y-XMTCTmXQ Voy Media has 7 j...
Facebook Ad Copy that Gets People to Click | Disruption Hooks
March 17, 2021 18:00 - 4 minutes - 3.83 MBHooks in your ad copy are among the most important parts of your ad because marketing hooks attract clients to make a purchase. In this video, I show you what it's like to work with disruptive advertising to use in your ad copy and make people buy your product or service. At Voy Media, we create hundreds of ads each day, and this is one way we write Facebook ad sales copy hooks to get high ticket clients. Watch the video episode on Youtube: https://youtu.be/XjVioQVsdZk Voy Media has 7 jo...
How To Write Ad Copy That Sells | Scarcity and Urgency
March 12, 2021 19:00 - 3 minutes - 2.84 MBThe power of using scarcity and urgency is fundamental to increase sales. Customers tend to act quickly when an item is important and buy when an item is scarce enough. Using these two techniques influences the customer’s behavior toward supply and demand. Here I show you examples of different ad copies that sell with a proven copywriting formula that works and will help you generate millions of dollars in revenue this year. Learn how to increase your offer conversion rate by writing bett...
HOW I BECAME THE CEO OF A MULTI-MILLION DOLLAR COMPANY | My Start-Up Story
March 10, 2021 19:00 - 40 minutes - 37.5 MBHow do you scale your business fast? It's not an easy journey, but I did it, and you can do it too. Here is my story on how I left my programming job to build my multi-million dollar business. Watch and learn from my entrepreneurial failures and success experiences that will help you make your first million for your online store. I give my best advice and secrets to scaling your own business fast with the right entrepreneurial mindset. Watch the video episode on Youtube: https://youtu.be...
Facebook Ad + Landing Page Tips that CONVERT
March 05, 2021 17:00 - 29 minutes - 26.8 MBBuild your customer base and increase conversions by taking advantage of landing pages and awesome creative ads. Learn how factors like relevance, credibility, interest, and creativity impact how successful a brand advertises its products. Join me and co-host Eric Philippou, analyze how the brand, Beekeeper's Naturals, uses these key factors for their Facebook ads and landing pages, but with a twist. Watch the video episode on Youtube: https://youtu.be/z5lHrnhrXtc Voy Media has 6 job ...
BEST Facebook Ad Today | Facebook Ad Creatives | Mar. 1
March 03, 2021 17:00 - 5 minutes - 4.83 MBWhy aren't your Facebook ads converting? Creating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That's why following the right sales funnel could target your audience quickly. Join me in this series where I breakdown the best Facebook ad creatives explaining why these are ideal examples of capturing their audiences' attention and creating ads that convert. So, stop wasting money on ads that don't convert, and use these tips to help your business! ...
REALISTIC Day in the Life of a SUCCESSFUL Marketing Manager
March 03, 2021 12:36 - 24 minutes - 22.9 MBMarketing managers have a process for creating, communicating, delivering, and exchanging offerings that give customers/brand value every day. How do these quality skills influence their daily life within a work setting and in their personal life? Join me and Co-host, Eric Philippou, on a detailed explanation of what realistically goes on in our daily lives as marketing managers. Watch the video episode on Youtube: https://youtu.be/K20dOzsEedY Voy Media has 5 job positions open! Click th...
Top 3 AMAZING Facebook Ads This Week | Facebook Ad Creatives | Feb. 22
February 24, 2021 14:00 - 5 minutes - 4.95 MBCreating Facebook ads that catch the eye, appeals emotionally, and converts can be challenging. That’s why following the right sales funnel could be beneficial to target your audience quickly. Join me in this series where I breakdown the 3 best Facebook ad creatives explaining why these are ideal examples of capturing their audiences’ attention and creating ads that convert. Stop wasting money on ads that don't convert. Use these tips to help your business! Watch the video episode on Yout...
What Makes a Successful Business Leader? Ft. Dean Newlund
February 19, 2021 17:26 - 27 minutes - 25.2 MBHaving the right leadership mindset is the key to having a successful business. Business leaders are responsible for building trust, motivating team members, and creating the company's culture. Dean Newlund is the founder and CEO of Mission Facilitators International, a boutique training and development firm based out of Phoenix, Arizona, with the sole purpose of helping organizations become more connected to their purpose and their people. Learn how to become a successful business lead...
Best Facebook Ad Script Template that CONVERTS
February 17, 2021 13:29 - 10 minutes - 9.46 MBNot knowing where to start to make an ad can be tricky, but what if you could make a successful ad by following 7 steps? Learn how to create effective Facebook ads by following the steps to increase conversions and audience engagement. In this episode, I analyzed two of the best Facebook ad videos that skillfully complete all of the 7 script template steps. Watch the video episode on Youtube: https://youtu.be/BdZByCjnK04 Digital Marketing Made Easy eBook is available for FREE for a li...
3 MINUTE IOS 14 Facebook Business Manager Setup [TUTORIAL]
February 12, 2021 14:13 - 2 minutes - 2.49 MBFollow this LESS THAN 3 MINUTES step by step tutorial on how to set up your web events manager on Facebook Business Manager to get your domain configured properly! Watch the video version: https://www.youtube.com/watch?v=CN7Tv1pEcoo Voy Media has 5 job positions open! Click the link below to apply!👇 https://angel.co/company/voy-media STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-med...
What Are the Pros and Cons of Using Google Ads? Feat. Mike Rhodes
February 10, 2021 13:00 - 27 minutes - 25.3 MBAre you thinking of using Google Ads to advertise your product? Countless businesses have been using Google Ads but never talk about the pros and cons. Founder & CEO of a Google-award-winning agency based in Australia, Mike Rhodes, talks about the effect of Google hiding search queries reports, alternative data feed apps, and the increasing competition rate. Join me and Mike Rhodes, go into depth about the pros and cons of using Google Ads for your business. Watch the video episode on You...
How to Scale Up Your Business with Nick Bradley
February 09, 2021 14:16 - 22 minutes - 20.5 MBEvery business begins with the intention to grow, but growth doesn't mean you can manage the output. Understanding how to scale within a cost-effective manner could improve your performance. So, what are some strategies? Join me and entrepreneur, investor, and scale-up specialist Nick Bradley, give insightful approaches to scale up your business. Watch the video episode on Youtube:https://youtu.be/2LFYBg1UX6Q STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www...
7 Keys to Creating Loyal Customers
February 03, 2021 12:00 - 7 minutes - 6.59 MBRetaining your customers and cross-selling different products may be one of the most challenging parts of a business. Since finding new customers is much more costly than maintaining your current customers, you need the right customer retention, customer loyalty, and repeat sales strategies. In this episode, I give you seven tips on how to increase repeat sales online. Watch the full video episode on Youtube https://youtu.be/pRsLKvgyU5w Never run out of ad ideas that convert again - ...
3 Best Facebook Ad Creatives This Week
January 29, 2021 13:00 - 6 minutes - 5.76 MBComposing Facebook creative ads that catch the eye visually, appeals emotionally, and converts can be rigorous. That’s why following a sales funnel could be beneficial to target your audience easily. Join me in this episode where I picked 3 ad creatives within my Facebook group, Facebook Ads Explosive Growth, explaining why these are ideal examples of how they capture their audiences’ attention. Watch the video episode on Youtube: https://youtu.be/fxQpS5IG45o STAY CONNECTED » Website: h...
Can Branding Be Your Competitive Advantage?
January 22, 2021 13:05 - 29 minutes - 26.6 MBInstead of focusing on your competitors’ strengths, why not use their weaknesses to your best advantage? Join me with the performance marketing expert Eric Philippou, where we discuss how the ramen company, Immi, demonstrates using their competitors to their best advantage. Watch the video episode on Youtube: https://youtu.be/kSRJIHRt5Bg STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-med...
Effective Psychological Strategies in Marketing
January 15, 2021 13:30 - 28 minutes - 26.2 MBUnderstanding your customers' mindset is fundamental to help increase your conversions. Join me and marketing expert Eric Philippou, in analyzing psychological marketing tactics from the rising company Established Titles. Watch the video episode on Youtube: https://youtu.be/BEfLQeYn8t8 STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://twitter.com/VoyMedia » Face...
2021 Predictions: Get your business ready for 2021!
December 31, 2020 10:00 - 25 minutes - 23 MB2020 has brought many changes for a lot of eCommerce businesses, some good and some bad. What will 2021 bring? Join me with the performance marketing expert Eric Philippou in this Digital Marketing Fastlane episode to learn simple ways to get your business ready for 2021. Watch the video episode on Youtube: https://youtu.be/XlVxuWULtcI STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-med...
How will Apple’s iOS 14 Update Affect your Facebook Ads
December 24, 2020 19:37 - 22 minutes - 20.9 MBApple’s iOS 14 update significantly impacts how you can run ads, measure performance, and engage with customers. Join me with the performance marketing expert Eric Philippou in this episode to learn the right way to approach Apple’s iOS 14 update. Watch the video episode on Youtube: https://youtu.be/_rWVP16D0P8 STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https://tw...
Why Marketing Simplicity Sells - ButcherBox
December 18, 2020 10:00 - 21 minutes - 20 MBMarketing simplicity can be very powerful, especially when you have a strong offer. Join me with the performance marketing expert Eric Philippou in this episode to learn ways to simplify your marketing from the Butcher Box ads and website user experience. Watch the video episode on Youtube https://youtu.be/rQBkJN8M9Nw STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-media » Twitter: https...
Level Up with Eric Siu
December 15, 2020 11:00 - 23 minutes - 21.2 MBEric Siu is the CEO of digital marketing agency Single Grain. Single Grain has worked with Amazon, Uber, and Salesforce to help them acquire more customers. He also hosts two podcasts: Marketing School with Neil Patel and Leveling Up, an entrepreneurial podcast where he dissects growth levers that help businesses scale. Tune in to learn his story, tips on how to grow a personal brand, and the best workflow habits for entrepreneurs. STAY CONNECTED » Website: https://voymedia.com/ » Instag...
Entrepreneurial Hustle: Interview With Alex Cunningham
December 04, 2020 11:59 - 34 minutes - 31.5 MBSuccess takes hard work and patience. In this episode, the performance marketing expert Kevin Urrutia interviews the host of the Market Adventures podcast Alex Cunningham about his entrepreneurial journey. Tune in to learn tips on the entrepreneurial mindset, how to start a day trading side hustle, manage time, and build a podcast network. STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://www.linkedin.com/company/voy-...
Maximize Your Holiday Sales - Best Practices for One-Time Offers
November 20, 2020 19:14 - 15 minutes - 14.1 MBThe holiday season is around the corner; most businesses are preparing their holiday promotions, and with the right one-time offer strategy, your business can make a lot of money. Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn the best practices for your one-time offer to maximize holiday sales and profits. Watch the video episode on Youtube https://youtu.be/DStrOZzPSXU STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https:/...
Facebook Ads Limit – How Does It Affect Your Brand?
November 11, 2020 13:00 - 18 minutes - 17 MBFacebook announced that it would start limiting the number of ads per page to improve overall ad performance. This change can have a significant impact on scaling your brand using Facebook ads. Join the performance marketing experts Kevin Urrutia and Eric Philippou in this episode to learn how Facebook's new limits may affect your brand and some tips on how to adjust your marketing strategies. Watch the video episode on Youtube https://youtu.be/YruoPnR9-xw STAY CONNECTED » Website: ht...
Rising Facebook Costs and Solutions
November 09, 2020 17:00 - 20 minutes - 18.7 MBFacebook ad cost is rising, and it can be challenging to grow a brand when CPMs are getting more and more expensive. Join the performance marketing expert Eric Philippou in this action-packed episode to learn why Facebook ad costs are rising and the different solutions for dealing with the rising ad costs. Watch the video episode on Youtube https://youtu.be/x7435SzwcGQ STAY CONNECTED » Website: https://voymedia.com/ » Instagram: https://www.instagram.com/voy_media/ » LinkedIn: https://...
4 Things You Can Do Now To Prepare For The Q4 Holiday Rush
October 23, 2020 16:21 - 12 minutes - 11.2 MBYouTube: https://youtu.be/J--xx7B6j50 As we approach Q4 you need to start thinking about your goals for the quarter and how you can prepare for the season. Plan Your Budget. Start Looking For Trends and New Products. Plan Your Time. Think About Which Tools Can Help You Out Make Sure You Have Enough Stock. Consider Amazon Remember to Enjoy Yourself! This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter....
Squatty Potty - Creating Wildly Successful Facebook Video Ads
October 14, 2020 13:00 - 21 minutes - 19.7 MBYoutube: https://www.youtube.com/watch?v=lrRfBo3jWOs Legendary Unicorn Poops A.I.D.A. For Direct Response With a Squatty Potty Example Attention-grabbing your attention Interest - getting you interested in the product (features) Desire - picturing the product in your life (benefits) Action - get them to take the action you want This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://ww...
How Paid & Organic Marketing Teams Should Work Together in 2020 with Gaetano DiNardi
October 09, 2020 15:37 - 30 minutes - 27.9 MBTitle: Director of Growth Marketing @ Nextiva Personal Bio: Gaetano DiNardi is the Director of Growth Marketing at Nextiva and has a track record of success working with brands like Major League Baseball, Pipedrive, Sales Hacker and Outreach.io. Outside of marketing, Gaetano is an accomplished music producer and songwriter - he’s worked with major artists like Fat Joe, Shaggy and loves making music to stay turbocharged. To get in touch, follow him on LinkedIn. Nextiva Bio: Nextiva is a ...
Traits of Top 10% Founders
October 09, 2020 14:51 - 21 minutes - 19.3 MBGrowth Mindset Execution Marketing Knowledge Coachable This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
Email Marketing with Vira Sadlak & Alissa Taggart - Flowium
October 07, 2020 21:06 - 36 minutes - 33.1 MBflowium.com Premium, full-service eCommerce email marketing agency What are the top factors when it comes to ensuring deliverability? Does cold emailing work for e-commerce products? Can you sell to customers with cold emails or more for wholesale? How do you improve your open rate? Should emails come from the founder or someone else in the company? How long should emails be? How do you get better at email copy? How much revenue should someone be getting from email? **Others** Partn...
Interview with Marketing Expert Nicholas Trueman - Just Ask Parker
October 06, 2020 02:38 - 40 minutes - 37.4 MBJust Ask Parker! helps Shopify stores get more customers without needing to invest thousands of dollars. Starting out in 2007 as a Junior Advertising and Marketing specialist, Nick has become one of the industry leaders in the field. To date, Nick has been a board member at 4 marketing agencies, sold my own business in 2013 and contracted for over 250 brands. His experience ranges from local SME’s to well known global retailers on the high street. --- Send in a voice message: https://pod...
Ecommerce Marketing During COVID-19 with Kelly Forst from Aweber
October 06, 2020 02:24 - 25 minutes - 23.3 MBhttps://blog.aweber.com/email-marketing/audience-engagement-coronavirus-crisis.htm https://blog.aweber.com/email-marketing/your-crisis-email-marketing-guide.htm --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
Interview With Sean Castrina
October 06, 2020 02:21 - 17 minutes - 16.3 MBSean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is an investor, teacher and highly-sought-after speaker who communicates with humor and a bluntness that engages and captures his audience. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and World’s Greatest Business Plan. https://seancastrina.com/ https://twitter.com/SeanCas...
Interview with Sergei Revzin & Vadim Revzin - Founding Co-Directors of School16
October 06, 2020 02:03 - 24 minutes - 23.1 MBSchool16 is Classes that give you the skills to land your dream job in tech. Sergei Revzin is a Venture Investor at the NYU Innovation Venture Fund where he leads the university’s technology investments, and a co-founder at School16. He has mentored hundreds of entrepreneurs all over the country, and has been an early employee and founder at tech companies in NYC and Boston. Vadim Revzin is the co-founder of School16 and a college professor at NYU and State University of New York where he ...
Ecommerce Affiliate Marketing With Arlen Robinson
October 06, 2020 01:43 - 18 minutes - 16.6 MBArlen Robinson is a seasoned business owner and co-founder of Omnistar Affiliate Software which gives businesses the opportunity to setup and manage their own affiliate and customer referral programs. With over 20 years of experience managing and running various aspects of the company, Arlen has a wealth of information that he can share. His current responsibilities involve leading all business development activities for the company as well has hosting a Weekly podcast known as the Ecommerc...
Interview with Dmitry Dragilev - SEO / PR / SAAS
October 01, 2020 22:02 - 18 minutes - 17 MBDmitry Dragilev is the founder of JustReachOut.io - a SaaS which has helped 5000+ startups and businesses pitch journalists and get featured in press all on their own. In his not so distant past he did PR and got acquired by Google all while publishing 1,500+ articles. Dmitry is a contributor at Entrepreneur, Forbes, TheNextWeb, SmallBizTrends and Business.com as well as Moz Blog, Ahrefs Blog and many others. Dmitry loves working with customers looking to independently control their PR and...
When to Pause Facebook Ads: Facebook Ads Tip Of The Week
October 01, 2020 15:20 - 15 minutes - 14.4 MBWhether it’s your first time running a Facebook campaign, or you’ve developed a career in this practice, take note of our factors we consider when choosing the longevity of our partner's paid Facebook spend. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/mes...
Snapchat Advertising for Brands / Ecommerce and Digital
September 25, 2020 14:21 - 13 minutes - 12.8 MBSnapchat Ad Benefits Are you thinking about advertising on Snapchat? Check out our latest episode to learn why you should and maybe why you shouldn't be on Snapchat. This action-packed episode is brought to you by the performance marketing experts at Voy Media. https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/digitalmarketingfastlane/message
Election Ads 2020 - Political Advertising Exposed - Trump & Biden
September 17, 2020 12:48 - 1 hour - 64.7 MBThis action-packed episode is brought to you by the performance marketing experts at Voy Media. Youtube Video: https://youtu.be/euqPMGPAfyA https://voymedia.com/ https://twitter.com/danest/ https://www.linkedin.com/in/urrutia/ 2020 Election Facebook Ads Owned Traffic vs. Paid Traffic Owned Traffic vs. Paid Traffic: Owned Free Direct Qualified Takes Time to Develop Harder to Scale Owned Traffic vs. Paid Traffic: Paid Costs a Lot More Persuasion Required More Regulated Easier ...