Making Youtube work for Business, with Greg Preece

The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

English - August 28, 2023 04:00 - 41 minutes - 56.4 MB - ★★★★★ - 2 ratings
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Previous Episode: The Introverts Edge to Sales & Marketing, with Matthew Pollard

Next Episode: Crowdfunding & other adventures in Personal Branding, with Ian Paget

In this episode of The Personal Brand Business Show, YouTube expert Greg Preece reveals the secret to YouTube success by exploring the art of rehashing content and riding the momentum of previous triumphs. Discover how to capture viewers' attention with irresistible thumbnails and titles, and learn how to convert YouTube viewers into paying customers. Don't miss this conversation that will shift up or kick start your YouTube strategy.

https://www.youtube.com/@GregPreece/videos

Below are the key takeaways from this episode:

1. Successful YouTubers often rehash previous popular content and ride the momentum of their success, so exploring and doubling down on ideas that have done well before is recommended.

2. Capturing viewers' attention on YouTube requires having a great video idea, title, and thumbnail, with thumbnails being a key element for conveying the video's content.

3. Understanding your value proposition and making it widely appealing is the balance observed in successful YouTubers, as they have a singular consistent value but also make their content broadly appealing.

4. To convert viewers into paying customers, it is important to have a clear strategy to optimize videos for sales, including guiding viewers through different stages of engagement and offering small asks initially to build trust.

5. Providing consistent value and delivering content in a relevant and engaging manner, even if it includes presenting valuable lessons in different ways, is key to driving growth on YouTube channels.

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