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Levelling up your audience to level up your options, with Mike Morrison & Callie Willows
The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur
English - April 04, 2022 04:00 - 48 minutes - 67.1 MB - ★★★★★ - 2 ratingsMarketing Business Entrepreneurship business marketing entrepreneur entrepreneurship leadership finance health entrepreneurs interview fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I heard something from Dan Kennedy yesterday which really popped for me. He talks about businesses which depend on a constant stream of new business as more like “income events” and less real business.
Income event businesses are a hamster wheel - hamster wheels lined with barbed wire and floored with crushed glass. It’s what makes a lot of people dream about Passive income online and truthfully - passive = lazy thinking.
I like to think more about leveraged and retained revenue.
This is a business which scales without necessarily taking more time. In an ideal world you decouple the connection between your ability to generate money from the use of your time.
This week - my guests on the podcast are Mike Morrison and Callie Willows from the Membership Geeks. We’re going deep into the life changing power of Membership style businesses.
The Membership Geeks : https://www.membershipgeeks.com/
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