Belonging to the Brand, with Mark Schaefer
The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur
English - January 16, 2023 04:00 - 42 minutes - 57.9 MB - ★★★★★ - 2 ratingsMarketing Business Entrepreneurship business marketing entrepreneur entrepreneurship leadership finance health entrepreneurs interview fitness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today we’re spending a little time with Mark Schaefer. Mark should not need any introduction - his books Known, The Content Code, Cumulative Advantage and Marketing Rebellion - should all have a home on any self respecting business owners shelf.
I watched Mark’s talk a Social media Marketing works last year so I kind of knew what was coming next and this year’s book is not disappointing. Today we’re speaking ( among other things ) about Mark’s new book - Belonging to the Brand.
About Mark
Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds- is an essential new path to being seen and heard in a busy world.
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
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