In Digital Explained to my Mom, I look for the marketing professional who will be able to tell me who they are, what they do in words my mom would understand.

For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 years).