Digital Explained to my Mom
27 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 1 ratingWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah
My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology.
A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting”
Talking about that experience with friends and colleagues, I realised that I was not alone.
This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.
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Episodes
Martech in 2023 - Retail Media - Reverse ETL and Composable Technology - with Martech Expert Niklas Nikolaidis
December 23, 2022 19:09 - 46 minutes - 42.3 MBFor the last episode of 2022, I am joined by Martech Expert: Niklas Nikolaidis. Niklas accepted the challenge to explain what he does in words our mom would understand. Niklas is Partner at Arise Consulting Group (ARC) and Curamando where he works with business development around marketing technology ("Martech”) for clients and the 16 companies in ARC's consulting group. During the conversation, we have talked about the exciting world of ‘Martech’ and all the changes we have seen over the ...
Game Theory and Marketplaces explained to my Mom
November 24, 2022 14:58 - 30 minutes - 55.1 MBI am meeting Noah Healey, brilliant mathematician who tried to explain game theory and marketplaces in words my mom would understand. During the conversation Noah shared his love for math and some of the work he has done to improve marketplaces and make them fair for all participants. Bio: Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering he worked for tech startups at the peak of the dot com boom. Becoming fascinate...
Web3, NFTs and the Metaverse explained to my Mom
October 26, 2022 09:11 - 38 minutes - 69.8 MBJoin this conversation with Samuel van Deth where we explore all things Web3, NFT and Metaverse. Samuel is Marketing Strategy Director @ Oracle EMEA. He brings +20 yrs web & data business development | apply new technology and data in marketing domain at scale | AI/ML, blockchain, decentralised marketing, web 3 & NFT | Please feel free to get in touch with Samuel via: https://www.linkedin.com/in/samuelvandeth/ Share your feedback here: https://galas.fm/episode/1214b6b1-d0a4-55af-856c-d8a8...
SEO Explained to my Mom with Maddy Osman -
September 22, 2022 05:11 - 23 minutes - 32.4 MBShare your feedback here: https://galas.fm/episode/a1e61c9e-4c63-5dca-bd6d-245f09882e2f Join me for a great conversation with Maddy Osman, bestselling author and owner of The Blogsmith, an SEO content agency for B2B tech companies that works with clients like HubSpot, Automattic, Kinsta, and Sprout Social. Maddy Osman is the bestselling author of "Writing for Humans and Robots: The NewRules of Content Style." She's a digital native with a decade-long devotion to creating engaging, accessib...
Are Marketing and Dating the same? An interview with Fatima Ross from EngagementFactory
March 09, 2022 06:00 - 26 minutes - 36 MBIn this episode, we are joined by Fatima Ross, Director Content and Creative/ Marketing at EngagementFactory, a Blend360 company, EMEA. Fatima is based in South Africa. She has a wealth of experience in marketing. During the interview we discuss her experience, her vision of marketing and what she does in words my mom will understand. If you want to get in touch with Fatima or learn more about her, you can contact her via LinkedIn. Share your thoughts on the episode at: https://galas.fm/e...
Real Time Email Personalisation Explained to my Mom - Nick Rouquette from Movable Ink
February 10, 2021 20:14 - 22 minutes - 30.3 MBI have had the pleasure to interview Nick Rouquette, Associate Director of Partnerships at Movable Ink working in the Nordic and Benelux regions managing relationships with various partners from Marketing Cloud / ESP to tech partners and agencies. I met Nick thanks to the active partnership between Oracle and Movable Ink. He agreed to take the challenge and try to explain what he does in words my mom would understand. During the interview, we have discussed a number of topics such as: How...
Landing Pages Explained to my Mom with Nicholas Scalice, Founder of the Landing Page School
April 06, 2020 13:25 - 22 minutes - 20.2 MBFor this week’s episode of “Digital Explained to my Mom” I have had the pleasure to interview Nicholas Scalice, Founder of the Landing Page School. He shares how you can explain Landing Pages to your Mom.
Special Home Working Edition - Digital Explained to my Mom with Markus Auer, Regional Sales Manager for ThreatQuotient.
March 30, 2020 13:10 - 31 minutes - 28.8 MBMarkus Auer, Regional Sales Manager for ThreatQuotient, shares his best practices on working from home based on his almost 20 years experience.
Will AI replace workers in the future? - Jasper Wognum, Founder and CEO at BrainCreators
February 28, 2020 05:45 - 30 minutes - 28.4 MBIn this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam. Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy. During the interview, we discuss the hype and confusion surrounding AI among ot...
Digital Explained to my Mom, Jasper Wognum, Founder and CEO at BrainCreators
February 28, 2020 05:45 - 30 minutes - 28.4 MBIn this episode, I have the pleasure to interview Jasper Wognum founder and CEO of BrainCreators in his hometown of Amsterdam. Jasper's line of work is difficult for your mom to understand, let alone you and me! His outlook on AI in the future is promising explaining how a lot of noise comes from marketing and sales hype. In reality, it will create more time for important tasks and time for what you might enjoy. During the interview, we discuss the hype and confusion surrounding AI among ot...
Balance your business and your life with a Business Sherpa, Tristan Wright, Chief Business Sherpa at Evolve to Grow
December 31, 2019 05:00 - 23 minutes - 16.6 MBFor the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.
Digital Explained to my Mom, Tristan Wright, Chief Business Sherpa at Evolve to Grow
December 31, 2019 05:00 - 23 minutes - 16.6 MBFor the last episode of 2019, I invite you to meet Tristan Wright, Chief Business Sherpa at Evolve to Grow.
Digital Explained to my Mom, Shilpa Mitra, CEO and Co-Founder of Shufflup.org
October 07, 2019 04:00 - 22 minutes - 20.7 MBInterview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.
Democratising Investment Tools: Cryptocurrency as investment vehicle Shilpa Mitra, CEO and Co-Founder of Shufflup.org
October 07, 2019 04:00 - 22 minutes - 20.7 MBInterview with Shilpa Mitra CEO and Co-Founder of Shufflup.org, a fully automated, stand-alone cryptocurrency trading platform. Shilpa and her partner have the goal of simplifying investment for people who usually don't invest in financial products.
Digital Explained to my Mom, Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn
June 19, 2019 05:00 - 21 minutes - 19.4 MBWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. In each episode, I am interviewing marketing professionals who will be able to explain who they are and what they do in words my mom would understand. For this new episode, I met Tatiana Cury, Marketing Sales Expert in Data Solutions and Miss LinkedIn as I like to call her. She can be described not only as a results-oriented person but also people-oriented, always concerned with building relationshi...
Digital Explained to my Mom, Jeff Tippett, Persuasive Communication Expert and Best-Selling Author
May 03, 2019 18:12 - 26 minutes - 24.4 MBWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah. My goal for this show is to find the digital professional that will be able to tell me who they are, what they do in words my mom would understand. I have had the pleasure to interview Jeff Tippett, known as Mr. Persuasion, the author of "Unleashing your Superpower", the ultimate book on persuasive communication. During our conversation, we discussed how you can discover your persuasive superpowe...
Digital Explained to my Mom, Guido X Jansen, Cognitive Psychologist, Customer Optimization Manager, Magento Master, Podcast Host and International Speaker.
April 08, 2019 04:00 - 31 minutes - 29.3 MBWelcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology. My goal with this podcast is to find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand. For the 10th episode of "Digital Explained to my Mom" I have met Guido X Jansen. Guido has a very interesting profile: Cognitive Psychologist, Customer...
Cryptos Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius
March 25, 2019 05:32 - 22 minutes - 21.3 MBFor the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.
Digital Explained to my Mom - Nicolas van Eeckhout - Co-Founder/CEO, Agnostic & Holistic Innovation Catalyst @Cogarius
March 25, 2019 05:32 - 22 minutes - 21.3 MBFor the 9th episode of "Digital Explained to my Mom", I met Nicolas van Eeckhout, an entrepreneur passionate about Blockchain and how it could change the way we engage with each other. I met Nicolas via my brother Fouad (hi bro'!). Nicolas has a great passion for digital, technology and networking. Besides being the co-founder of Cogarius, he is the co-founder of the Meetup Blockchain-Ethereum group in Brussels.
Digital Explained to my Mom - Grégoire Pauty - Innovation Designer and Optimistic Technologist at Adobe
February 28, 2019 05:45 - 28 minutes - 26.8 MBDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the 8th episode, I have had the pleasure to interview Grégoire Pauty. Greg is Business Innovation Designer at Adobe.
Digital Explained to my Mom - Gregory Pouy - Cultural Analyst and Podcast Host of 'Vlan'
February 18, 2019 05:45 - 29 minutes - 27.6 MBFor the 7th episode of "Digital Explained to my Mom", I met Grégory Pouy, a globally recognized blogger, speaker, evangelist, consultant and podcaster on Vlan - a podcast that analyses the evolution of the society in the age of the industrial revolution. I heard about Grégory via one of my colleague, Olivier Binisti. After hearing the first episode, I was completely hooked. With more than 100k subscribers, his podcast is a reference in business podcasts in France. His podcast goes beyond dig...
Digital Explained to my Mom - Marie Incontrera - Author, 2x TEDx speaker and Social Media Consultant
February 11, 2019 05:45 - 19 minutes - 18.2 MBFor the sixth episode of "Digital Explained to my Mom", I have had the pleasure to interview the Jazzpreneur Marie Incontrera. Marie is a musician and author of the Amazon best-sellers, Social Your Book Launch and Spead your Ideas Besides her job as an author, she provides a number of consulting services such as social media and online branding services for individuals and small businesses; media bookings (podcasts, internet radio, traditional radio, and more); TEDx talk development and spe...
Digital Explained to my Mom - Willem Corbijn - Managing Partner at IntoAction
November 21, 2018 06:00 - 18 minutes - 17.5 MBFor the fifth episode of “Digital explained to my Mom”, I have had the pleasure to meet Willem Corbijn, Managing Partner of IntoAction. Willem is Managing Partner at IntoAction and branch director for their Utrecht office. He has a background in business engineering and a passion for digital and working with people. He started his own company during college to step on to the digital train, and never stepped off after that.
Digital Explained to my Mom - François Laxalt - Senior Director of Product Marketing at Tinyclues
October 19, 2018 05:21 - 20 minutes - 19.1 MBIn Digital Explained to my Mom, I look for the marketing professional who will be able to tell me who they are, what they do in words my mom would understand. For the fourth episode of Digital Explained to my Mom, I have had the pleasure to interview François Laxalt, Senior Director of Product Marketing for Tinyclues. He is an accomplished senior marketing executive with 17 years in the marketing software industry (at companies such as Tinyclues, Neolane-Adobe, Datadistilleries and SAS 5 yea...
Digital Explained to my Mom - Robin Leonard - Co-Founder and CEO of AFDigital
September 28, 2018 12:00 - 23 minutes - 21.4 MBDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the third episode, I have had the pleasure to interview Robin Leonard. Robin is co-founder and CEO of AFDigital, a leading digital agency focussed on customer journeys.
Digital Explained to My Mom - Eylard Wurpel - Former Director of Marketing at Belvilla
September 21, 2018 07:00 - 25 minutes - 23.8 MBDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain in simple words what their job is. For the second episode, I have had the pleasure to interview Eylard Wurpel. Eylard was Group CMO for @Leisure, one of the largest holiday rental group in Europe.
Digital Explained to My Mom - Pascal Ly - GM Lion City Rental (Uber)
September 13, 2018 13:50 - 26 minutes - 24.4 MBDigital Explained to my Mom is looking for the Marketing Professional who will be able to explain simply what their job is. For the first episode, I have had the pleasure to interview Pascal Ly. Pascal is the General Manager of Lion City Rental, which is part of Uber in Singapore. During the interview, we have discussed differences in how businesses are run in emerging and developed economies. He shared examples of how companies likes Facebook are using Cambodia as a playground for testing i...