The Role of a Marketing Architect with Amanda Natividad

The role of marketing within business continues to evolve and as we evolve, we need more and more expertise from the folks who have seen the process from all different angles.  

That's why we have Sparktoro's Amanda Natividad joining the show to talk about her role as the company's Marketing Architect to take the experience she's learned throughout her career and apply it to a new company. 

Amanda is one of my favorite people to follow for her marketing perspective and in this episode, she's sharing tips on modern social media marketing, what B2B can learn from B2C, proving ROI, and so much more. 

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