The Future of Meat

Have you heard of cultivated meat? Produced through cellular agriculture, cultivated meat is meat — grown directly from cells without the need to slaughter animals. What is the process behind it? Why would people want to eat it? Is it healthy? Who is working on it? In this episode of The Small Print, Bronwyn speaks to Brett Thompson, CEO of Mzansi Meat Co., Africa's first cultivated meat company. They have a wide-ranging conversation about what motivated him to start Mzansi Meat Co; the impact cultivated meat will have on our health, our society and our environment; the regulatory challenges of working in this new industry; and their quest to make burgers from President Ramaphosa’s Ankole cattle.

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Bronwyn Williams is a futurist, economist, trend analyst and host of The Small Print. Her day job as a partner at Flux Trends involves helping business leaders to use foresight to design the future they want to live and work in. You may have seen her talking about Transhumanism or Tikok on Carte Blanche, or heard her talking about trends on 702 or CNBC Africa where she is a regular expert commentator. When she's not talking to brands and businesses about the future, you will probably find her curled up somewhere with a (preferably paperback) book. She tweets at @bronwynwilliams.

Twitter: https://twitter.com/bronwynwilliams

Flux Trends: https://www.fluxtrends.com/future-flux/futurist-in-residence/

Website: https://whatthefuturenow.com/

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Brett Thompson is the co-creator of Discourse ZA, the co-founder of Credence Institute, and CEO of Mzansi Meat Co., Africa’s first cultivated meat company. Brett studied finance and economics at the University of Cape Town and Stellenbosch University in South Africa. He has worked in alternative protein and animal advocacy for more than a decade in South Africa and Germany. He is constantly interested in the way we eat and how we can use innovation to drive better food systems.

Twitter: https://twitter.com/brettvthompson

Twitter: https://twitter.com/MzansiMeatCo

Website: https://www.mzansimeat.co/

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Intro Animation by Cath Theo - https://www.instagram.com/Cuz_Im_Cath/