Taking Bot Testing to the Next Level with Dylan Zwick
Signals Podcast Network
English - July 06, 2020 10:00 - 32 minutes - 29.4 MB - ★★★★★ - 15 ratingsMarketing Business Technology #funneloptimazation #salesfunnel digital marketing marketing go to market b2b sales b2b marketing conversational marketing lead gen demand gen Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Guest: Dylan Zwick- Dylan is the co-founder and CPO of Pulse Labs Labs, the premier user research, measurement, and analytics solution for developers, designers, and platforms creating the next generation of voice interfaces. Pulse Labs works closely with the major platforms (Amazon, Google, etc…) as they create this new technology, as well as with application developers building on these platforms, to help make their work great through feedback and data from real world users.
Before striking out on his own, he was the Director of Data Science at Overstock.com. He led a team of data scientists on projects ranging from automated bidding optimization to supply chain management. Essentially, if there's a facet of the company that could benefit from improved data analysis, visualization, automation, or optimization, his team tried to be be of assistance. Finding useful projects wasn't difficult. Figuring out the most valuable projects was.
Connect with Dylan on LinkedIn and check out the Pulse Labs website!
Dylans 3 keys to creating value using bots:
1. Leverage other tools
2. Continually test and improve
3. Make it conversational
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