Guest: Greg Dickinson- Greg Dickinson is the founder and CEO of Omedym, an Atlanta-based SaaS company that is digitizing the product demo. A serial technology entrepreneur, Greg and his team at Omedym are on a mission: to change how companies deliver and customers access information, throughout the customer journey.

Greg earned his B.S. at James Madison University, and his M.S. at Pace University. Since moving to South Carolina, Greg continues to embrace the directive sometime attributed to Abraham Lincoln: “Things may come to those who wait, but only the things left by those who hustle”, and has become increasingly involved with Clemson University, as a guest lecturer and mentor, and developing and sponsoring capstone projects for the school’s computer science department
Connect with Greg on LinkedIn and check out Omedym's website 

Key points from this episode:

The importance of creating searchable videos to solve customer problemsLearning to recognize buyer signalsUse data to customize each buyers conversation25%-30% of customers, once engaged with the content will sign up for a meeting42.4% of people request a demo before 9, after 6 or on the weekends

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