Shondell Varcianna Explains the Essential Role Content Marketing Plays in Attracting and Retaining Ideal Customers

Digital Banking Podcast

English - September 17, 2021 13:00 - 53 minutes - 36.7 MB - ★★★★★ - 2 ratings
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Previous Episode: How Can Community Financial Institutions Secure Their Role in the Future of Banking? Here's What Trey Maust, the Co-Founder and Executive Chairman of Lewis & Clark Bank, Thinks

Next Episode: The Importance of a Personal Experience in Digital Banking with Joel Schwartz of DoubleCheck Solutions

Shondell Varcianna is a resourceful and creative woman who keeps pace with the latest developments in the world of content marketing. Shondell is the CEO and founder at Varci Media. Her job consists of helping financial institutions succeed with their blog posts and all forms of content marketing.

Shondell truly believes in the power of content. She suggests a holistic marketing approach to get in front of ideal customers, whether it is through Facebook Ads, PPC, or Google.

In this episode of the Digital Banking Podcast, Shondell reveals valuable tips and tricks financial institutions should implement when targeting the right customer. She emphasizes the importance of personalized content, technology, and unique strategies to approach the customer, as they don't want to be seen as numbers but individuals.