Evolving Your Brand in the Digital Age, with Amy Herbig of The BA Group

Digital transformation is more than deploying some new technology. Effective digital transformation requires financial institutions to think differently and act differently. This fundamental shift begins at the brand level. While some institutions may see their brand as chiseled in stone, a brand must constantly evolve. That’s truer now more than ever.

In this episode of the Digital Banking Podcast, host Josh DeTar welcomed Amy Herbig, founder and CEO of The BA Group. DeTar and Herbig discussed the importance of preparing credit unions for change, explained why credit unions need to think like they are "running a business," and discussed author, inspirational speaker and marketing expert Simon Sinek's business analysis technique.