Nike, Kaepernick, and the power of a bold brand

Didn't See It Coming by Marc Stoiber

English - September 10, 2018 02:53 - 18 minutes - 24.9 MB - ★★★★★ - 1 rating
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Last week, Nike launched a monumental ad campaign featuring Colin Kaepernick. With the rallying cry Believe in something, even if it means sacrificing everything the campaign took a bold political stance and - I would argue - threw down the gauntlet at the Tweeter in Chief, Donald Trump.

It worked. After an initial dip on the stock market, Nike sales are up 31%.

But this begs the question: should a shoe company court political controversy to sell sneakers?

I went on the air with CFAX's Mark Brennae to discuss why this move was 100% true to Nike's brand. As well, we chatted about the sort of brand attributes that align with bold, risky moves, and discussed famous fails in this area.

Enjoy the conversation!

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