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Getting Back to Brand Basics
Didn't See It Coming by Marc Stoiber
English - August 07, 2018 20:37 - 29 minutes - 40.9 MB - ★★★★★ - 1 ratingMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Putin And The Brand of Authoritarian Strongmen
Next Episode: Nike, Kaepernick, and the power of a bold brand
Didn't See It Coming usually digs into brands that are breaking new ground. But are there basics that brands really need to stick to?
I brought aboard entrepreneur, futurist and brand consultant Jim Bottomley to chat about brand fundamentals - and much more. Check out this fast-paced free-for-all chat for some invaluable nuggets on what brand basics you need to protect to succeed.
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And don't forget to download my new, free e-book Stop Busting Your Brand!