Voices from Cannes: Expectations for a Connected World with Mercedes-Benz Mobility and Nestlé

Design Mind frogcast

English - July 26, 2023 15:01 - 33 minutes - 30.8 MB - ★★★★★ - 18 ratings
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Previous Episode: Voices from Cannes: Creativity in the Machine Era with Pitch and the Royal Commission for Al-'Ula

Next Episode: Voices from Cannes: End of the World vs. End of the Month with H&M, UN SDG Action Campaign & Capgemini Invent

Today on our show, we’re bringing you the third episode in our special summer mini-series recorded live from the Cannes Lions 2023 International Festival of Creativity. frog was an official partner of the event, where we hosted a cabana along the famed croisette. What ensued was four days of programming that included on-stage panels from our sunny beachside terrace and interviews with expert guests from leading brands in our on-site recording studio.

Day Three in the frog Cabana featured conversations on the topic of ‘Expectations for a Connected World.’ At a time of eroding boundaries between realms like the digital and physical, product and service, insight and interaction, bringing these worlds together in a seamless way is an ongoing shift, requiring endless experimentation, refinement, launching and scaling of new business models alongside entirely new ways of working.

Special thanks to this episode's guests: Chiara Diana, Chief Design Officer, frog; Timo Bularczyk, Director of Global IT, Mercedes-Benz Mobility; Ximena O'Reilly, Global Head of Design, Nestlé & Advisory Council, Design for Good; Christina Schehl, Vice President and Head of Germany, frog

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Visit us to learn more and stay in the loop of our partnership with Cannes Lions. (https://cannes.frog.co/)

Visit frog to learn more about the Connected World (https://www.frog.co/services/connected-world)

Read 'Customer-Centricity in the Connected Era: Overcoming Five Common Challenges' in Business Leader (https://www.businessleader.co.uk/customer-centricity-connected-era-overcoming-five-common-challenges/)

Download the frog 'The Road Ahead' report. (https://go.frog.co/the-road-ahead)