Lauren Kelly, Director of Strategic Markets, received her Bachelor of Arts in Marketing from the University of North Texas and has been in the dental plan industry for more than eight years. She began her career at Careington International Corporation in account management where she helped clients develop strategies to grow their business and served as their primary contact for their day-to-day needs. In 2015, Lauren transitioned into a sales and management role and currently oversees the Launch Loyalty sales and support teams. Lauren specializes in helping dental groups develop custom in-house discount plans for their offices. She has been integral in the development and strategy of the Launch Loyalty platform and has extensive experience in helping dental groups develop and refresh their in-house discount plans.