Build a Culture that Surprises and Delights Your Team

All-Star Dental Academy Founder and CEO Alex Nottingham JD MBA speaks with Pain Free Dental Marketing’s Eric Hubbard.

Welcome to the Dental All-Stars Podcast! Today, we are pleased to welcome Eric Hubbard, the founder of Pain-Free Dental Marketing and a veteran marketing expert who’s worked with Fortune 300 companies such as Procter & Gamble and marketing Silicon Valley’s most influential companies.

In this episode, Alex and Eric will discuss the four pillars of culture that have enabled his team to grow to over twenty employees and 120 plus clients and how he and his partner Andre continue to foster this culture. Eric will also discuss the importance of balancing revenue with culture objectives, what to do when a patient doesn’t fit your culture, and how you can make an impact in just one day.

Get ready to be inspired to create a culture that inspires and empowers your team.

HIGHLIGHTS

[00:15] Introducing today’s topic and our guest
[04:35] Eric’s culture document and how he got to it
[06:20] The 4 pillars of culture
   #1: Surprise and delight clients
   #2: Care for the team and teamwork
   #3: Compassionate capitalism
   #4: Strive to be better
[10:43] What if a patient doesn’t fit in your culture?
[12:33] How to cultivate a culture with your team
[16:04] A research on how culture impacts the front desk
[18:48] The magic behind live events and culture: Eric’s experiences
[23:00] How to balance revenue with culture objectives
[27:37] What to do tomorrow to improve office culture

RESOURCES