Mike DiFrisco, the American Academy of Cosmetic Dentistry's Chief Marketing Officer, talks about the AACD's recent survey of the industry and the results. The AACD have been conducting surveys on the industry for 20 years, and their last survey was conducted in late 2022. The survey was sent out to both AACD members and nonmember dentists to get a better understanding of what has changed in the industry and what has stayed the same. Mike is excited to see the results of the survey, as it will provide valuable insight into the cosmetic dentistry industry

HIGHLIGHTS

[00:12]  The State of the Cosmetic Dental Industry

[02:41]  Analysis of AACD Member Survey Results for 2022

[04:41]  Survey Results of AACD Members

[09:12]  Increasing CAD/CAM System Usage in Dental Practices

[10:46]  The Future of Cosmetic Dentistry

[13:29]  Discussion on Disruptors to the Cosmetic Dentistry Economy

[15:58]  Appropriate Spend for Marketing of Practice Revenue

 
RESOURCES

American Academy of Cosmetic DentistryAll-Star's Hiring Service