The Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io
Pipeline Visionaries
English - November 02, 2021 09:00 - 40 minutes - 36.9 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“Make a really good case for having your most experienced SDRs handling your inbound leads. That's going to make the biggest difference ever in terms of the return on your marketing investment.” — William Tyree
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Episode Timestamps:
*(2:30) - How William first got into demand gen
*(3:00) - William’s current role as CMO of revenue.io
*(4:10) - The Trust Tree
*(8:35) - How William’s marketing team is structured
*(15:30) - William’s 3 most uncuttable budget items
*(17:25) - How Revenue.io’s podcast became to be and how they think about rich media
*(26:27) - Why LinkedIn marketing is a game changer
*(28:40) - Rebranding from ringDNA to Revenue.io
*(32:22) - William’s favorite campaign
*(33:40) - William’s biggest learning experience from a past campaign
*(32:27) - How William views Revenue.io’s website
*(36:15) - The Dust-Up
*(38:10) - Quick Hits
Sponsor
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Links
The Sales Enablement Podcast with Andy Paul