The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic
Pipeline Visionaries
English - October 26, 2021 09:00 - 36 minutes - 33.2 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“A very important part of demand gen is the alignment between marketing, product, sales, and customer service.” — Kyle Lacy
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Episode Timestamps:
*(2:00) - How Kyle got started in demand gen
*(2:55) - Kyle’s current role at Seismic as SVP of Marketing
*(3:53) - The Trust Tree
*(6:10) - Selling to sales teams
*(7:50) - What getting acquired is like and what changed from Lessonly to Seismic
*(13:20) - Playbook - Kyle’s most uncuttable budget items
*(15:10) - Digging into SEO strategies Kyle uses
*(18:40) - The ABM stack that wins
*(22:50) - How Kyle views the company website
*(24:55) - Kyle’s favorite campaign
*(26:15) - A strategy or tactics Kyle is not trying again
*(28:55) - The Dust Up
*(31:30) - Quick Hits
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