Taking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global
Pipeline Visionaries
English - October 12, 2021 09:00 - 44 minutes - 40.3 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“It's noisy out there and creativity can be the difference between people paying attention to you and not paying attention to you. So I think we have to take some risks as marketers to stand out and be a little bit different and not all look the same and play it safe.” — Susan Beermann
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Episode Timestamps:
*(1:54) - How Susan first got into marketing
*(2:45) - Susan’s current role at NAVEX Global
*(3:14) - What NAVEX Global is
*(5:00) - The Trust Tree
*(9:40) - How Susan’s marketing team is organized
*(12:24) - The Playbook - Susan’s most uncuttable budget items
*(14:25) - Digging deeper into NAVEX Global’s website
*(18:45) - Susan’s conversion tips
*(22:05) - Tactics/channels that are fading away in Susan’s eyes
*(26:10) - Susan’s favorite campaign she worked on
*(32:43) - The Dust Up
*(38:17) - Quick Hits
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