An SEO Masterclass with Justin Shriber, CMO of People.ai
Pipeline Visionaries
English - October 05, 2021 09:00 - 53 minutes - 49.2 MBMarketing Business advertising revenue b2b b2b marketing chief marketing officer cmo demand gen demand generation growth marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber
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Episode Timestamps:
*(2:20) - How Justin got into demand gen
*(3:30) - What People.ai does
*(4:30) - The Trust Tree
*(17:20) The Playbook - Justin’s most uncuttable budget items
*(19:00) - A deeper conversation on SEO
*(28:35) - A marketing tactic that Justin thinks is fading away
*(29:30) - Justin’s favorite marketing campaign
*(34:00) - Justin’s least favorite campaign and why it didn’t work
*(37:40) - How Justin views his website
*(41:15) - Advice on marketing on LinkedIn
*(43:20) - The Dust-up
*(46:40) - Quick Hits
Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
Links
Connect with Justin on LinkedIn