Delivering | A Podcast by Litmus
40 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 8 ratingsDelivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more. Through industry analysis, in-depth interviews, and conversations with those shaping the email industry, Delivering illuminates an evolving and thriving community for email professionals and how email impacts not only business, but the world.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 40: Jen Capstraw on Women in (and of) Email
April 16, 2021 10:00 - 42 minutes - 57.8 MBIn this episode of Delivering, host Jason Rodriguez talks to longtime email marketers Jen Capstraw about her road to founding Women of Email, the struggles and opportunities of women in email, and how we can all work together to support women in the wider email industry and community. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze be...
Delivering Episode 39: Takeaways from the Future of Marketing Panel
April 02, 2021 19:58 - 10 minutes - 24 MBIn this episode of Delivering, host Jason Rodriguez looks at a recent panel on the future of marketing, digging into insights from marketing leaders from Litmus, Salesforce, and Epsilon, and discussing why getting good at collaboration will be increasingly important for marketers to be successful. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, a...
Episode 38: Lily Worth on Inspiration in Email
March 19, 2021 14:45 - 19 minutes - 44.5 MBIn this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends from the past few years. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyz...
Episode 37: The Anatomy of a Broken Email with Magan Le
March 05, 2021 18:33 - 17 minutes - 39.1 MBIn this episode of Delivering, Litmus’ Jason Rodriguez and Magan Le talk about the many ways emails can break, what that means for the subscriber experience, and how to prevent mistakes in your own email campaigns. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free...
Episode 36: Building Trust Through Email
February 19, 2021 18:11 - 10 minutes - 23.7 MBIn this episode of Delivering, host Jason Rodriguez talks through the many ways email marketers can build trust with subscribers and why trust is the foundation of any good relationship in marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day trial of...
Episode 35: An interview with Email Spirit Award winner Kimberly Coburn
February 05, 2021 15:14 - 24 minutes - 57 MBIn this episode of Delivering, host Jason Rodriguez chats with Kimberly Coburn about copywriting in email, homesteading and self-reliance, and her recent Email Spirit Award win as part of Litmus Live 2020. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day tr...
Episode 34: Shazad Beharry on Going Email First in Omnichannel Marketing
January 22, 2021 15:48 - 27 minutes - 63.5 MBIn this episode of Delivering, host Jason Rodriguez interviews AutoNation’s Shazad Beharry—winner of the Litmus Email First Excellence Award—about how AutoNation prioritizes email in their omnichannel efforts while taking the lessons learned from email to other channels. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email ca...
Episode 33: Oracle's Wade Hobbs on Analytics, Strategy, and the Future of Email
December 08, 2020 19:49 - 27 minutes - 63.5 MBIn this episode of Delivering, host Jason Rodriguez interviews Oracle’s Wade Hobbs about what we can—and should—measure in email, how that informs strategy, and what the future holds for email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start your free 7-day tria...
Episode 32: AMP for Email Makes Significant Strides
November 12, 2020 20:38 - 11 minutes - 26.3 MBIn this episode of Delivering, host Jason Rodriguez revisits a past episode in light of recent news. Google's recent announcements around AMP for Email means every email marketer should be revisiting the question, "Should we embrace AMP for Email?" Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head...
Episode 31: Oracle's Jason Witt on the Partnership Between Creative and Code
October 28, 2020 15:23 - 36 minutes - 83.4 MBIn this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. ...
Episode 30: Friends on Email with Caitlin Smith
October 12, 2020 19:09 - 32 minutes - 74 MBIn this episode of Delivering, host Jason Rodriguez interviews one of his friends, Caitlin Smith, about how she uses email both as an elementary school teacher and your average email user. Listen to learn what subject lines get Caitlin to open, why personalization is important, and how much she uses the different tabs in Gmail. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals ...
Episode 29: Kevin Tyler on the Cause and Effect of Inclusion in Marketing
October 02, 2020 15:25 - 1 hour - 138 MBIn this episode of Delivering, Kevin Tyler—Insights Director at the UCLA School of Nursing—shares his insights into how—and why—marketers need to prioritize inclusion in their goals, strategies, content, and more. Delivering is brought to you by Litmus—the only platform trusted by professionals to help you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to sta...
Episode 28: Seeing Into the Future With Oracle's Chad S. White
September 25, 2020 15:15 - 38 minutes - 87.3 MBIn this episode of Delivering, host Jason Rodriguez interviews Oracle’s Chad S. White about the evolving challenges of 2020 and how events in the U.S. and around the world impact the strategies—and lives—of email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to start ...
Episode 27: T-Minus 6 Days
September 08, 2020 21:16 - 8 minutes - 18.3 MBIn this episode of Delivering, host Jason Rodriguez gives a quick overview of what to expect during Litmus Live Week—an entire week of sessions, Live Optimization, and networking opportunities for everyone in the email marketing industry. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmu...
Episode 26: Micro-Efficiencies in Email With Magan Le
August 21, 2020 17:29 - 21 minutes - 48.8 MBIn this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to Litmus.com to ...
Episode 25: An Inside Look at Visual Editor in Litmus Builder
August 07, 2020 19:57 - 35 minutes - 81.9 MBIn this episode of Delivering, host Jason Rodriguez sits down for a wide-ranging interview with Lauren Smith and Scott Epple, two team members involved with the recent release of Visual Editor in Litmus Builder. They discuss how Litmus decides to build new features—include Visual Editor—and how email teams everywhere can embrace Visual Editor to scale production while allowing everyone to focus on their core skills. Delivering is brought to you by Litmus. Litmus is the only platform that h...
Delivering Episode 24: How to Know What to Focus on in Email
July 24, 2020 18:43 - 35 minutes - 81.2 MBThere’s so much to think about in email marketing—from strategy to tactics and everything in between. It can be hard to know where to put your effort. In this episode of Delivering, host Jason Rodriguez goes through four areas to look at when figuring out how to focus your email marketing efforts. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, a...
Episode 23: Kisha Robinson on Non-Traditional Paths to Email Marketing and Giving Back
July 10, 2020 19:01 - 35 minutes - 81.2 MBIn this episode of Delivering, host Jason Rodriguez interviews Kisha Robinson—a Senior Email Marketing Associate at Udemy—about her self-taught path to professional email development and how her own experiences motivate her to work with and support women of color and underrepresented groups just entering the tech industry. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmu...
Episode 22: Friends on Email With Rachel Black
June 19, 2020 18:26 - 28 minutes - 66.3 MBIn this episode of Delivering, host Jason Rodriguez chats with one of his friends about how they use email, think about common email marketing practices, and how email marketers can make their campaigns more valuable for everyday subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster. Head over to L...
Episode 21: Measuring Emails With Litmus
May 29, 2020 18:30 - 18 minutes - 42.5 MBIn this episode of Delivering, host Jason Rodriguez digs into how email tracking works, what can and can’t be tracked in an email campaign, and how marketers can put Litmus to work to gain insights into their email marketing efforts to improve future emails. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns faster...
Episode 20: Litmus Live Everywhere with Lauren Kremer
May 08, 2020 17:51 - 27 minutes - 63 MBIn this episode of Delivering, host Jason Rodriguez interviews Lauren Kremer—past Litmus Live speaker and our new Events Manager—about how we're adapting Litmus Live in 2020, what it means to be Litmus Certified, The Email First Awards, and how email marketers around the world can learn at Litmus Live Everywhere. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools t...
Episode 19: Matt Schmitter on Interactive Email in Salesforce Marketing Cloud
April 24, 2020 19:56 - 20 minutes - 23.5 MBIn this episode of Delivering, host Jason Rodriguez chats with Matt Schmitter, product manager at Salesforce Marketing Cloud about the latest enhancements to SFMC and how email marketers can use interactive campaigns to create happier, more engaged subscribers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus' tools to build, test, and analyze better email campaigns fas...
Episode 18: An Interview with Kait Creamer on Career Transitions and Emotional Intelligence
April 10, 2020 14:40 - 30 minutes - 70.3 MBIn this episode of Delivering, host Jason Rodriguez interviews Kait Creamer, the CRM Marketing Manager at Framer, about her recent career transition, being an email marketer on a new team, and how email marketers can leverage emotional intelligence to improve their work and everyday lives. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and ana...
Episode 17: An Average Subscriber's Reaction to COVID-19 Emails
March 27, 2020 15:42 - 13 minutes - 18.1 MBIn this episode of Delivering, host Jason Rodriguez interviews an average subscriber (his wife, Valerie Jackson) about how she's reacting to the flurry of COVID-19-related emails in her inbox. See how a non-marketer is getting value from companies in a time of crisis. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email camp...
Episode 16: Privacy Expectations in Email Marketing
February 27, 2020 23:34 - 15 minutes - 18.1 MBIn this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. How is tracking information used in email marketing? Do subscribers know they're being tracked? And should marketers stop tracking subscribers? Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, t...
Episode 15: How Gmail Detects Spam and Some Industry News
February 14, 2020 16:36 - 14 minutes - 16.9 MBIn this episode of Delivering, host Jason Rodriguez digs into how Gmail classifies messages as spam before looking at a potentially disruptive new email service and the state of email surveys in 2020. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day tri...
Episode 14: How does an average subscriber think about email?
January 24, 2020 19:16 - 28 minutes - 33 MBIn this episode of Delivering, host Jason Rodriguez interviews his wife, Valerie Jackson, about all things email in an attempt to better understand how the average subscriber thinks about email marketing, design, interactivity, privacy, and more. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head o...
Episode 13: How Integrations are Driving Email Marketing
January 10, 2020 20:37 - 9 minutes - 11 MBIn this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Li...
Episode 12: Is it time to embrace AMP for Email?
November 29, 2019 06:00 - 15 minutes - 17.3 MBIn this episode of Delivering, host Jason Rodriguez looks back at (nearly) two years of AMP for Email, its implications for the industry, and tries to answer the question of whether or not email marketers should embrace Gmail's most recent innovation. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. H...
Episode 11: Rethinking the Email Workflow with Rich Yu
October 25, 2019 17:59 - 33 minutes - 38.8 MBIn this episode of Delivering, host Jason Rodriguez chats with Litmus' Senior VP of Product, Rich Yu, about how Litmus is talking to customers, rethinking the email workflow, and making exciting changes to the Litmus product. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to ...
Episode 10: One Down, Two to Go
September 06, 2019 16:03 - 8 minutes - 10.2 MBIn this episode of Delivering, host Jason Rodriguez looks at Litmus Live London highlights, the changing email industry, and what we should all be focusing on in our work. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, and start sendi...
Episode 9: An Interview with Dan Oshinsky on BuzzFeed, The New Yorker, and Email in Journalism
August 16, 2019 17:12 - 55 minutes - 126 MBIn this episode of Delivering, host Jason Rodriguez chats with Dan Oshinsky, the former director of newsletters at The New Yorker and BuzzFeed, and current proprietor of Not a Newsletter and Inbox Collective. Dan and Jason dig into email's role in journalism, how to vet newsletter ideas, what email professionals should stop doing, and embracing Google Docs. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,...
Episode 8: Voice Assistants and Email
July 26, 2019 15:11 - 11 minutes - 27.4 MBIn this episode of Delivering, host Jason Rodriguez looks at the current state of voice assistants and email marketing. Do email marketers really need to worry about Alexa and friends? Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, a...
Episode 7: Why is digital accessibility so important?
July 12, 2019 18:29 - 38 minutes - 89.1 MBIn this episode of Delivering, host Jason Rodriguez sits down with The Paciello Group‘s Larry L. Lewis, Jr. to chat about the importance of digital accessibility, why every business should invest in accessibility, and how it feels to use email with a screen reader. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaig...
Episode 6: What We Saw at Salesforce Connections
June 28, 2019 14:48 - 8 minutes - 11.9 MBIn this episode of Delivering, host Jason Rodriguez reports back from Salesforce Connections, digging into what the Litmus team saw and what it potentially means for email marketers. Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus, and ...
Episode 5: What is email design really?
June 14, 2019 15:21 - 8 minutes - 19.9 MBIn this episode of Delivering, host Jason Rodriguez tries to answer the question, “What is email design really?” Is it knowing your way around HTML and CSS? Or does it go beyond just code? Delivering is brought to you by Litmus. Litmus is the only platform that helps you send email with confidence, every time. Over 600,000 marketing professionals use Litmus’ tools to build, test, and analyze better email campaigns faster. Head over to litmus.com to start your free 7-day trial of Litmus...
Episode 4: Understanding Background Images in Email
May 31, 2019 19:09 - 6 minutes - 16 MBIn this episode of Delivering, host Jason Rodriguez takes a look at an essential technique for email designers: the humble—but powerful—background image. This episode is a companion to The Ultimate Guide to Background Images in Email on the Litmus blog. Delivering is brought to you by Litmus, the industry-leading platform for email marketers. Join over 600,000 email professionals who use Litmus to create, review, test, and track better email marketing campaigns. Find out more and get a f...
Episode 3: Asking the Right Questions with Chad S. White
May 17, 2019 13:58 - 37 minutes - 85.2 MBIn today's episode, I'm chatting with Chad S. White, Head of Research at Oracle Marketing Cloud Consulting and the Email Experience Council's 2018 Email Marketer Thought Leader of the Year, about email analytics, the metrics that matter, and the biggest challenges and opportunities for email marketers today.
Episode 2: The Evolution of the Email Industry
May 03, 2019 16:15 - 9 minutes - 21.3 MBIn this episode, host Jason Rodriguez guides you through a brief history of email marketing and the technology that powers it. See how the industry has changes and, more importantly, where it's headed.
Episode 1: Welcome to Delivering
April 19, 2019 14:41 - 3 minutes - 7.07 MBIn this episode, host Jason Rodriguez introduces you to a new podcast by Litmus and explains the reasoning behind the evolution of Litmus podcasts.