Ask Our Experts: How to Prepare for the Holiday Season!

With the holiday season right around the corner, it’s never too early to start planning. In fact, the longer you wait, the more likely you are to find yourself on the naughty list, aka, in the spam folder.

When it comes to sales, deals, and purchasing potential, the holiday season is in a category of its own. Subscribers are slammed with more emails than ever, retailers slash prices, and inbox providers are extra sensitive to spam. One rookie mistake can derail your most profitable time of year.

In this episode, Alyssa, Melissa, and Akos, a ConvertKit deliverability specialist, talk about how to stand out from the holiday crowd, prevent inbox fatigue,  and avoid the spam folder.

“I highly recommend that senders just re-evaluate their content strategy, try to make it as valuable to the sender as possible. Even creators can get so much more creative with how they do this.” ~ @alyssa_dulin

Main Takeaways

[04:39] To have success during the holidays, don’t suddenly increase your volume or frequency. Ramp up to that volume or frequency starting now. If it’s a surprise come December, subscribers and inbox providers may send you straight to spam.[07:49] Don’t procrastinate your planning strategy. It’s never too early to start cleaning your list for the holiday season.[08:09] Remember consistency and engagement. Sending a consistent volume will train the inbox algorithm and sometimes, less is more. Over-sending can cause inbox fatigue. And as the holidays approach, slowly tweak your list to include only subscribers most likely to engage. [16:57] Subscribers receive so many holiday promotional emails every season. It’s important to make your holiday emails stand out from the crowd. Get creative and add value for your audience.

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