EP 70: How Wineries Create Value, with Genevieve Rodgers, PEMDAS Winery Solutions

Award-winning winemaker, consultant, engineer, and professed math geek Genevieve Rodgers of PEMDAS Winery Solutions joined host Ed Mysogland on this episode of Defenders of Business Value Podcast. Genevieve gave an overview of the major roles in a winery business, the key elements that impact the winery's success (it's not just about the wine), how wineries get financing, what questions buyers should be asking, how the winery creates value, risk management, and much more.

PEMDAS Winery Solutions

PEMDAS Solutions offers winery consulting solutions to meet clients needs. Services include: winery business development, design, winemaking consulting, financial forecasting, winery business education and project management.

With over twenty years of experience in the wine industry, PEMDAS Solutions has the knowledge and experience that helps clients create and grow successful businesses in the wine and spirits industry. PEMDAS has worked with wineries, vineyards, cideries and spirits producers from startups to existing businesses.

Their clients are small (less than 1,000 cases) to mid-size (500,000 cases) and span the globe. If you are looking for someone who has experience working in all aspects of this exciting industry, PEMDAS Solutions can help.

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Genevieve Rodgers, Owner, PEMDAS Winery Solutions

Genevieve Rodgers, owner of PEMDAS Winery Solutions, a winery and business consulting company in the US, has over twenty years of experience in winemaking and start-up winery business consulting. Genevieve brought her engineering and business management background to Sonoma, California in 1997 to help start her family’s winery. She went on to manage the estate vineyard, produce award winning wine and start her own winery before adding winery business consulting to her repertoire.

Genevieve has experience in all aspects of the wine business from vineyard design to sales and marketing and is an award winning winemaker with experience making wines from over a dozen grape varieties. She is fortunate to help people all over the world realize their winery business dreams.

Genevieve holds a Bachelors of Science in Mechanical Engineering from the University of California at Davis, a Masters in Business Administration from Chapman University, California, USA and an advanced, Level 3, Certification in Wine from the Wine & Spirits Education Trust.

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Ed Mysogland, Host of Defenders of Business Value Podcast

The Defenders of Business Value Podcast combines 30 years of exit planning, valuation, and exit execution working with business owners. Ed Mysogland has a mission and vision to help business owners understand the value of their business and what makes it salable. Most of the small business owner’s net worth is locked in the company; to unlock it, a business owner has to sell it. Unfortunately, the odds are against business owners that they won’t be able to sell their companies because they don’t know what creates a saleable asset.

Ed interviews battle-tested experts who help business owners prepare, build, preserve, and one-day transfer value with the sale of the business for maximum value.

Ed is the Managing Partner of Indiana Business Advisors. He guides the development of the organization, its knowledge strategy, and the IBA initiative, which is to continue to be Indiana’s premier business brokerage by bringing investment-banker-caliber of transactional advisory services to small and mid-sized businesses. Over the last 29 years, Ed has been appraising and providing pre-sale consulting services for small and medium-size privately-held businesses as part of the brokerage process. He has worked with entrepreneurs of every pedigree and offers a unique insight into consulting with them toward a successful outcome.

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