Leaning Into Adversity

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
Where are the situations where you are willing to lean in when most of your competitors are running away? When you see a change in your marketplace. When you hear people saying, "I can't sell face to face anymore, therefore I'm just going to sit here on my hands and wait until things get better." You're not moving forward if you're sitting still. But are you leaning forward? Are you accelerating? In most mature industries the players are all capable of going fast. They're all capable of going far. But sometimes the strategy is the biggest difference.

While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!

Where are the situations where you are willing to lean in when most of your competitors are running away? When you see a change in your marketplace. When you hear people saying, "I can't sell face to face anymore, therefore I'm just going to sit here on my hands and wait until things get better." You're not moving forward if you're sitting still. But are you leaning forward? Are you accelerating? In most mature industries the players are all capable of going fast. They're all capable of going far. But sometimes the strategy is the biggest difference.