Why You Should Consider eCommerce Subscription Models: The Farmer’s Dog
DEEP DIVE INTO BUSINESSES
English - April 07, 2021 13:00 - 16 minutes - 15.2 MBMarketing Business Entrepreneurship ecommerce marketing marketing tips entrepreneur entrepreneur stories entrepreneur interviews ecommerce strategies email marketing finance growth hacks how to build a brand Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of delivering fresh, human-grade food on a subscription-based service. In just 5 years, the business has raised over 100 million dollars & has successfully dominated the subscription-based model. In this episode, we discuss why subscription-based services are the future of eCommerce, why your business needs to consider it, and how to market it successfully.
Timestamps:
1:00 Who is Farmer's Dog?
2:13 Simplify Your Campaign Structure
4:09 Pay attention to your Cohort Retention
6:17 Create A Free Tool
8:46 Give Options and Flexibility For Your Customer Deliveries and Product Options For Your Subscription
11:43 Fast-Paced Ads With Text Overlays That Gets Right To The Point
12:58 Add-Ons and Bundles Are The Key To Your Success
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