DEEP DIVE INTO BUSINESSES artwork

TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn

DEEP DIVE INTO BUSINESSES

English - July 22, 2021 20:30 - 18 minutes - 17.5 MB
Marketing Business Entrepreneurship ecommerce marketing marketing tips entrepreneur entrepreneur stories entrepreneur interviews ecommerce strategies email marketing finance growth hacks how to build a brand Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You
Next Episode: How Manscaped Built A Strong Brand Affinity: 7 Business Strategies

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and Nick Ajluni founded TRUFF in 2017 & wanted to create a Direct-To-Consumer luxury hot sauce brand. When they started, there weren’t any other prominent D2C Hot Sauce brands. The majority of the big sauces were B2B, hence they went through large retailers in order to get distributed. These guys wanted to create a full-on brand, which they did. In 2020, they generated over 20 mil in revenue. We took a deep dive into some of their strategies that you can take away.  

Timestamps:

[00:45] - Brief Summary on how TRUFF got started
[2:30] - TRUFF Review & Sampling
[3:57] - Running Contests to Grow Your Engagement. Truff launched a challenging contest on TikTok that got users to create content using TRUFF. The winner would win up to $10,000.
[5:45] - Why TikTok is better for new brands or creators to branch out vs existing creators or brands with large followings that have better leverage on Instagram
[7:06] - Over-polished content can work against you.
[8:25] - Build & Leverage Direct Relationship with your customers. This is one of Truff's biggest advantages. Building a strong D2C brand vs going through retail first is how your brand can stand out today.
[9:04] - What Consumers Want from Brands In Today's Market
[11:16] - Create Real Reaction Videos
[12:51] - Leverage Amazon For Exposure & look at it as your retailer, not your competitor.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

REBHORN (My eCommerce/Art Brand) ⤵️
Website: https://www.rebhorndesign.com
Instagram: https://www.instagram.com/rebhorndesign

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🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]