Growth Strategies For Highly Regulated Industries Like CBD | RECESS Branding Strategy

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. CBD is still a highly regulated industry & it’s not the easiest to market since there are a lot of limitations especially with Facebook & other platforms. In 2019, Recess had about 4,000 accounts nationwide and executed a strong DTC strategy with a brand-marketing first approach. In this episode, you will learn how to market yourself in a highly regulated industry by diving into Recess’s strategy.

Timestamps:
@1:15 Who is Recess?
@3:07 Using paid media in a highly regulated market
@6:27 Using Futuristic minimal web design and branding
@8:52 Leverage Collaborations To Attract Millennials
@11:58 Use millennial incentives to increase brand awareness. In this segment, we discuss how Recess paid millennials via Venmo for referring new customers.
@13:28 Create content that helps create data.
@16:13 Focus on marketing the experience, not just the ingredient/product itself. Recess took a similar approach to Redbull in the fact that they don't discuss the ingredient, but the feeling.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

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