Discover Calm’s Billion Dollar Strategy: 7 Takeaways
DEEP DIVE INTO BUSINESSES
English - January 22, 2022 15:00 - 23 minutes - 21.6 MBMarketing Business Entrepreneurship ecommerce marketing marketing tips entrepreneur entrepreneur stories entrepreneur interviews ecommerce strategies email marketing finance growth hacks how to build a brand Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.
In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged their skillsets to brand an app that made it #1 on the App Store. As of May 2021, they estimated to be about 2 mil subscribers & 4 mil downloads (Which means they average to about 140mil a year just on Subscriptions!!). Whether you’re building an app or eCommerce business, Calm strategies is something that we should all take note of.
Timestamps:
1:17 The Story behind Calm App
5:36 Create a freemium model. CALM put out free sounds — stories on youtube
7:40 Offer multiple payments options
10:34 Use Hashtags As Your Research Tool Pre-Launch
12:19 How Calm Uses Partnerships & Corporate Discounts To Increase Awareness
15:40 How CALM leveraged timing & relevancy to create an ad that elicited an emotional response (Example: CNN Sponsored Ad)
18:05 Why A Strong Vision Is the Secret Ingredient of a Successful Business
ABOUT MATT SKOPAK:
An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.
ABOUT ME (SEAN AZARI):
In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.
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