Building A KILLER Sales Funnel To Sell Any Product or Service

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing revenue with low-priced everyday consumer goods when we talk to CEO & Founder of Sweetberry & Co-Founder of Brand Swaggin.

Sweetberry Bowls is a fast-casual restaurant that sold 10 franchises averaging around 100k per location & he generated 4.2 million dollars revenue in 2019.

Desi Saran has experience selling Franchises (which we compare to a majority of highly ticketed goods that could range from $5,000+ in addition to how he separates his sales strategy to generate revenue for his everyday consumer (low-priced everyday goods).

Timestamps:

00:56​ Desi Saran's Background & His Experience Building A Sales Funnel for Highly Ticketed Items As Well As Low Priced Everyday Goods
2:29​ Building A Sales Funnel for Highly Ticketed Items. Desi Saran talks about his funnel for selling Franchise Stores that cost an average of $120,000
4:30​ Understanding Your Demographic When Creating Landing Pages & Ad Creatives
4:50​ Facebook Lead Forms Perform Better since the form stays in 1 platform —- No Friction.
5:15​ What Type Of Creative Did You Use To Generate Leads For Your Franchise Stores. In this video, we are using Franchise Stores as an example of Highly Ticketed items.
5:50​ Why did a video creative perform well to help generate cold leads
6:30​ Desi believes that the salesperson should also be the brand's biggest ambassador. In his case, his VP of Franchise Sales was also a Franchise Owner of his by-end product (Sweetberry Bowls)
7:40​ What other sources can you use to get highly qualified leads?
8:00​ Generating Facebook Leads vs Buying Leads
8:58​ Where to buy leads or how to check if your leads are legit?
9:25​ Best Practices On How To Leverages Purchased Leads
9:45​ Leveraging a CRM like Salesforce, Pipedrive, Hubspot, etc. & What To Use it For
10:25​ What Happens To A Cold Lead Once It Enters A CRM — Desi Saran's Flow using Pipedrive
11:20​ What Should Your Top Funnel Look Like?
15:13​ Recommended Tools To Build A Sales Funnel
18:05​ When Should You Add A Real Sales Person...or should it be automated?

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

ABOUT SEAN AZARI:

In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

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