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Turning Tragedy into Triumph with Sara Schiller and Karen Robinovitz, Founders of Sloomoo Institute
Dear FoundHer...
English - March 21, 2023 07:00 - 51 minutes - 93.8 MB - ★★★★★ - 204 ratingsEntrepreneurship Business entrepreneurship foundher female founder marketing bobbi brown small business entrepreneur pivot business owner ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
“I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members. Sarah, who was caring for a neuro-divergent daughter and cognitively and physically impaired husband, saw slime as an opportunity for neuro-diverse inclusion. For everyone, adults and children alike, slime presented a chance to engage all five senses, connect with each other and experience joy, all of which positively impact mental health. With Karen’s background in the world of influencer marketing, the space quickly took off and now Sloomoo Institute has locations in Chicago and Atlanta.
Top takeaways from today’s episode:
Quotes
• “Get it 80% right and go. You can spend three months getting 80% right, and then three years doing that last 20%. Get it right and go and do not do not look back. Iterate as you move forward.” (42:00-42:16 | Sara)
• “You have to jump out of the nest and just trust that you will fly. And if you don't, and you break your leg, you will pick yourself back up and get back up to the tree and do it again.” (43:18-43:27 | Karen)
Connect with Sara Schiller and Karen Robinovitz:
Website | http://www.sloomooinstitute.com
Instagram | http://www.instagram.com/sloomooinstitute
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