How to Add a Digital Product or Course to Your Offering, with Molly Keyser, Founder of Freedom Creator

"Think about what's a really painful problem you can solve for your ideal client. And then you can ask yourself, what do I think is the best delivery method for getting them that result?" says Molly Keyser.

Molly began her journey with a photography studio in her teens and evolved to master the art of creating and selling digital products, boasting seven-figure annual revenues. In this episode, Molly shares the skills that have helped her create this success - the art of learning from your following, using that knowledge to craft products that they will love, and the power of pre-selling courses.

Molly explains how to persuade prospects by describing your product with the language your ideal clients use themselves. And she shares how she uses tools like Canva to amplify your product’s appeal, making it not just informative but visually captivating.

Molly’s insights will guide you in crafting products that don’t just sell, but meaningfully impact your ideal client!

Key Takeaways:

When creating digital products, focus on solving a painful problem for your ideal client rather than getting caught up in the type of product to create.Before creating a course, send out surveys or host group chats to gather feedback and understand the specific needs of your audience.Pre-sell your course by offering live teaching sessions and creating a sense of exclusivity and access to you as the expert.

Quotes:

"If you don't have an email list, start building one yesterday. Your email list is going to be the lifeblood of your online business. (20:02 | Molly) “Here’s the thing, if you feel uncomfortable charging a certain amount, it will never sell.” (35:44 | Molly)

Connect with Molly Keyser:

Instagram: https://www.instagram.com/mollymkeyser

FaceBook Group: https://www.facebook.com/groups/profitablecreatormovement

YouTube: https://www.youtube.com/mollykeyser

TikTok: https://vm.tiktok.com/TTPdpkYrqj/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher 

Here's the link to my new free course instant workshop. Here ya go! www.profitablecourses.com/class

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.