What Business Really Is? (Solo Episode)

Welcome back to the solo episode of the Dear Black CEO podcast with your host, Karl Sona!

In today’s solo episode, I will be talking about what business really is in the most simple form, something that I wish I understood when I was starting with my businesses—the definition of innovation and marketing. On top of that, I will also be talking about what we can do to overcome the challenges, especially for black business owners.

Let’s listen and dig more about what business really is.

 

[00:01 – 03:05] Opening Segment

Before we get into the episode today, I want you to know that you can gain the security, ownership, and time Freedom You Want by building a business around a solution that only you can provide.  Head over to karlsona.com/giftassessment to download the free quiz that will help you figure out what you're uniquely qualified to do. I talk about the topic of today’s episode. What business really is?  Business = innovation + marketing 

 

[03:06 – 07:29] What Business Really Is?

Innovation; The opportunity to disrupt the status quo. Marketing; The ability to attract the consumers or customers that you want with your innovative solution. The benefits of customers development piece in marketing. Understand your ideal customers and their pain points.  The common obstacles and distractions. If you are a black business owner looking to grow your revenue, listen up. There is a major revenue-generating opportunity for you, and The Kas company is here to help you secure the bag. The Kas Company is a black-owned alliance agency specializing in finding and brokering partnerships between black-owned companies and big brands looking to diversify their supply chains. See the link below to book your free consultation today.

 

[07:30 – 12:55] The Challenges of Black Business Owners

How to figure out the innovation and the marketing side. Craft the messaging and take it to the marketplace The challenges of black business owners  Not having access to opportunities to engage, commerce, and transact with the bigger corporations. I talk about what I do with the Kas Company. A business that services minority-owned business owners and helps them create relationships with corporate brands with difficulty diversifying their supply chains. Solve real challenges. Take action! Final words.

 

Tweetable Quotes:

“Get really clear on what you are going to do differently for them and how it’s going to address their specific pain points.” – Karl Sona.

“What is business? It is innovation plus marketing” - Karl Sona.

“The confusion does not need to be there if you can do these two things in the right way.”- Karl Sona.

 

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Let’s connect! Find me on LinkedIn, Instagram or check out my website http://karlsona.com/. And The Kas Company to find out more about my coaching program.

 

You don’t have to be anyone other than who you are to be a world-class CEO!