Jason Knight: The Future of Advertising

Welcome Back!

This week I interview Jason Knight one of the founders of LotLinx and we are talking DATA like nobody’s business. Make sure to tune-in to the whole episode for some actual tips and best practices that you can leverage at your store.

Time Highlights:

04:00 Google Analytics for Dealerships

11:00 The importance of analytics

16:00 Pinpointing your marketing

19:00 The main issue with multichannel marketing

26:00 How third-parties leverage Facebook to drive more website visits

29:00 Are we going to see Facebook ad saturation or are we all ready?

33:00 Is Facebook and Google enough for dealers when it comes to marketing?

44:00 Next five years

Links to several things mentioned during the podcast:

https://www.lotlinx.com/

https://vintv.com/

https://www.lotlinx.com/turnx/

Connect with Jason:

LinkedIn: https://www.linkedin.com/in/jasonmknight/

Also, don’t forget to check us out at our website and on the following platforms:

Facebook: https://www.facebook.com/Dealertalk/

Instagram: https://www.instagram.com/dealertalk/  

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber 

Twitter: https://twitter.com/TalkDealer

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/  

Thank you for tuning in and as usual, we will TALK later!

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