Bob Lanham: Facebook Enhancements for Automotive

Welcome Back!  

Facebook has made some enhancements as of late to the automotive product and who better to talk about these changes than Bob Lanham, head of automotive retail for Facebook!  

Check out this week's session where we talk about how these changes directly impact your strategies and more importantly how you can leverage them to gain more sales for your dealer.   

Time highlights:  

1:30 Yearly recap. Hoa re thing going fifty thousand view  

7:00 The long term impact of COVID on the automotive industry   

17:00 How the price is never a good value proposition for your business  

19:00 Recent enhancements for the automotive space on Facebook   

32:00 Why the new changes should not impact your activity on Facebook   

45:00 Next five years...with a twist   

Connect with Bob:   

LinkedIn: https://www.linkedin.com/in/boblanham/  

Facebook: https://www.facebook.com/bobhlanham   

Facebook Automotive group: https://www.facebook.com/groups/automarketingcollective   

Also, don’t forget to check us out at our website and on the following platforms:  

Facebook: https://www.facebook.com/Dealertalk/    

Instagram: https://www.instagram.com/dealertalk/     

YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber     

Twitter: https://twitter.com/TalkDealer     

LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/       

Thank you for tuning in and as usual, we will TALK later!

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