Julian is a keynote speaker on personal branding, leadership, and career advancement. With 12 years of recruiting experience, Julian has helped leading corporations attract, recruit, and retain top talent. Julian has personally hired over 400 world-class professionals in the areas of technology, sales, and creative arts. For seven years, he led talent acquisition for Bottle Rocket, one of the world's premier mobile development firms.

Holly Knight is a Grammy Award-winning songwriter and musician, having written hits for artists such as Tina Turner, Pat Benatar, Heart, Cheap Trick, and many others. Born in New York, Holly was a member of the band Device and was inducted into the Songwriters Hall of Fame in 2013. Currently, she works as a music producer in Los Angeles. She

Brad Gillis is an American guitarist most famous for playing with Night Ranger, Rubicon, and Ozzy Osbourne. His most well-known for the hit "Sister Christian" (1984), which took Nigh Ranger to "Headline Status" around the US and Japan throughout the '80s. He has toured with include Journey, Kiss, Def Leppard, Boston, Lynard Skynard, Foreigner, ZZ Top, Cheap Trick, Black Sabbath, REO Speedwagon, and many others.

In today's episode, Dayna talks with Julian about how videos can help you learn to create your content, and developing your brand can generate leads. Page Grossman explains some ways to keep your Zoom meeting secure and set up some ways to have some fun in your call. Dayna catches up with Brad Gillis from the band Night Ranger to see how he's coping during COVID. She talks with Holly Knight about why she wanted to create a new song for health care workers. Dayna also shares the funny story about how Greg Kihn accidentally created the Breakup Song.

 

"When people do business with other people, they don't necessarily want a speaker or a salesperson or a manager; they want another human being they can connect with."

– Julian Placino 

"There really is a difference in telling someone you can do something versus showing them, and especially as a speaker, so much is decided about your technical expertise, your sort of visual aesthetic as a speaker, and also your personality. And video allows you to do all of those things." -Julian Placino 

This week on Rock Star Principles:

Enhance your personal brand with video How to figure out what your next career step is What to put in the first video you make How to create security and amusement in your Zoom calls What Brad Gillis from Night Ranger is doing during COVID Holly Knight expressing gratitude for first responders and health care workers How Greg Kihn came up with the Break-Up song

Mentioned Resources:

Book: Show Your Work, by Austin Kleon Book: Rich Dad, Poor Dad, by Robert Kiyosaki Book: Who Moved My Cheese?, by Spencer Johnson, MD Book: How to Win Friends & Influence People, by Dale Carnegie Book: The Millionaire Next Door, by Thomas Stanley and William Danko Book: Start with Why, by Simon Sinek Book: Aspire, by Kevin Hall Song: Here for you, by Antonia Bennett and Holly Knight Song: The Break Up Song, by Greg Kihn Band Book: Rock to the Top, by Dayna Steele Website: WCD Speakers

 

Connect with Today's Guests:

Julian Placino's Website Connect with Julian on Facebook Connect with Julian on Instagram Connect with Julian on LinkedIn Holly Knight's Website Holly Knight's Photo Website

 

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