James Fletcher is the producer and director of The Accidental President - a feature-length documentary seeking answers to how the game show host, former President Donald Trump, became the most powerful person on Earth. Throughout his career, James has created television ads for political campaigns around the world. Originally from the U.K., James currently lives in New York City with his wife and CNN anchorwoman, Brooke Baldwin.

James joins me today to discuss what inspired him to create the documentary, The Accidental President, and the key takeaways he learned from producing the show. We discuss what it was like to make the movie and the surprising twists and turns it took when producing the film. We discuss the response and feedback James received about the documentary from Democrats and Republicans and why the Trump administration didn’t like the title of the film. We discuss what the future may hold for political ads on TV, radio, and social media and how Trump leveraged social media ads to ultimately win the 2016 Presidential Elections. James also shares a sneak peek into his wife’s upcoming book, Huddle: How Women Unlock Their Collective Power.

“The Trump Phenomenon elicits from everyone very strong feelings.” - James Fletcher

This week on Rock Star Principles:

Why James produced The Accidental President Surprising new directions the documentary took when creating the feature film The response James received about the movie from both Democrats and Republicans How The Accidental President highlights key lessons every presidential candidate needs to know before running for office The most interesting people James interviewed when creating the documentary The effectiveness of political ads on radio, TV, and social media and what the future may hold for presidential ad campaigns The public’s response to the documentary Why Trump is still eligible to run for president again - and why Allan Lichtman doesn’t believe Trump will run again An insider’s glimpse of Brooke Baldwin’s upcoming book: Huddle

Resources Mentioned:

Book: Huddle: How Women Unlock Their Collective Power by Brooke Baldwin

Connect with James Fletcher:

Movie: The Accidental President James Fletcher on Instagram James Fletcher on Twitter

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