One can’t help but conclude that there has never been a generation of businesspeople who have had to deal with the pace of change moving as rapidly as our generation.  It truly is unprecedented. The rapidly increasing pace of change is the single biggest threat to our businesses and our careers – and our personal lives – that we will face for the balance of our lives.

Over the past 30 years, I've consulted with over 500 sales organization.  Here's one of the 25 most important lessons I've learned.