Four ways to practice sales

“Every profession expects the serious practitioner of that profession to continually seek out the best practices of that profession, and then to roll them into his/her routine with discipline.”

          That statement comes out of my mouth in almost every seminar or keynote that I present.  Sometimes I follow it up with the ironic observation that there is, apparently, one exception to that rule – and that is the profession of sales, where we don’t expect anyone to improve.

          That is, of course, nonsense.  The truth is that better salespeople produce better results and the best salespeople produce the best results.  And better sales people continually imbed best practices into their habits.  That’s how they become better.  They practice.