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Beliefs that hinder salespeople: I must believe in the product
Practical Wisdom from Kahle Way Sales Systems
English - January 02, 2020 11:30 - 9 minutes - 8.55 MBBusiness Education salesleaders salesmanagers b2bsales salespeople salessystems Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Make it easy to buy by reducing the risk
Next Episode: Traits of Great Business Leaders #5 -- Integrity
Over my 30 years of experience working with B2B salespeople, I have discovered that there are certain common beliefs that most sales people never question, and yet which hinder their performance. In this first of series, I identify and discuss one of the most common: "I must believe in a product in order to sell it."